{"id":232788,"date":"2026-01-14T13:42:10","date_gmt":"2026-01-14T13:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/232788\/"},"modified":"2026-01-14T13:42:10","modified_gmt":"2026-01-14T13:42:10","slug":"the-fan-with-the-dbs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/232788\/","title":{"rendered":"The fan with the DBS"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" object-cover w-full h-full\" width=\"1264\" height=\"700\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/01\/AMR02641_25x12.jpg\" alt=\"DBS fan desktop article hero\" itemprop=\"image\" \/><\/p>\n<p>For some, Aston Martin is something you admire from a distance. For others, it becomes part of how they move through the world. I \/ AM members Arjun Johal and Manraj Sanghera reflect on a day inside the AMR Technology Campus \u2013 and the feeling that stayed with them long after the drive home.<\/p>\n<p>&#8220;It&#8217;s not just about performance, it&#8217;s how it makes you feel,&#8221; says Arjun.<\/p>\n<p>&#8220;I&#8217;ve felt it every time I&#8217;ve driven my DBS. The way it settles into the road. The way it never feels ordinary, no matter how familiar it becomes. Some things don&#8217;t dull with time \u2013 they deepen.<\/p>\n<p>&#8220;We drove to Silverstone early that morning. I&#8217;d been thinking about the visit all week, but as the AMR Technology Campus came into view, the nerves arrived properly. Butterflies. Anticipation.<\/p>\n<p>&#8220;Parking beneath the wings, I stopped for a moment before getting out. Looked back at the car. Took it in.<\/p>\n<p>&#8220;Inside, everyone is working. Properly working. Heads down. Focused.<\/p>\n<p>&#8220;I study motorsport engineering, so seeing this up close hits hard. Turning a corner and suddenly being face-to-face with Formula One cars being worked on, right there in front of me.<\/p>\n<p>&#8220;At some point, it dawns on me that I&#8217;m not just visiting a Formula One team. I&#8217;m visiting my brand. The one I already carry with me every day. The one that shaped my idea of cars, of design, of what excellence looks like.<\/p>\n<p>&#8220;I think back to growing up watching Bond films. That Aston Martin silhouette. Always elegant. Always composed. It gets under your skin early, whether you realise it or not.<\/p>\n<p>&#8220;The DBS feels like an extension of that. <a href=\"https:\/\/www.astonmartin.com\/en-gb\/our-world\/brand-stories\/v12-illustrious-and-immortal\" target=\"_blank\" rel=\"nofollow noopener\">A naturally aspirated V12<\/a> \u2013 something becoming rarer every year. It feels like history you&#8217;re trusted to look after. I never forget that.&#8221;<\/p>\n<p>&#8220;I didn&#8217;t know what to expect walking in,&#8221; says Manraj.<\/p>\n<p>&#8220;I joined <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/IAM\" rel=\"nofollow noopener\" target=\"_blank\">I \/ AM<\/a> because I love Formula One. I love Aston Martin. But I never imagined it would lead to a day like this.<\/p>\n<p>&#8220;You don&#8217;t feel like a visitor for long; you feel like someone being let in. You belong.<\/p>\n<p>&#8220;Walking through the AMR Technology Campus, you start to notice the details.<\/p>\n<p>&#8220;Front wings moving past like it&#8217;s the most normal thing in the world. Engineers deep in concentration.<\/p>\n<p>&#8220;We&#8217;re handed a sidepod. It&#8217;s so light. I trace the honeycomb-structured core inside \u2013 delicate and strong at the same time.<\/p>\n<p>&#8220;Then a steering wheel.<\/p>\n<p>&#8220;I&#8217;ve seen them countless times on screen, but holding one is something else.<\/p>\n<p>&#8220;There are so many buttons and dials. <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/feature\/why-f1-drivers-are-just-like-fighter-pilots\" rel=\"nofollow noopener\" target=\"_blank\">I try to imagine managing all of this at speed<\/a>, under pressure, surrounded by other cars, fighting for position. It gives me an entirely new respect for what Lance and Fernando do.<\/p>\n<p>&#8220;I know I&#8217;ll never watch a race the same way again.&#8221;<\/p>\n<p>&#8220;Driving away later, the DBS felt different,&#8221; says Arjun. &#8220;Not changed \u2013 familiar, but with something more.<\/p>\n<p>&#8220;Inside the Technology Campus, you can sense it building. Momentum.<\/p>\n<p>&#8220;I think about why I chose engineering. Why I&#8217;m drawn to this world. Why Aston Martin means what it does to me.<\/p>\n<p>&#8220;It&#8217;s how it makes you feel.&#8221;<\/p>\n<p>For your eyes only<\/p>\n<p>AMR Technology Campus tours<\/p>\n<p>Step inside our state-of-the-art home and go behind the velvet curtain with I \/ AM.<\/p>\n<p><a class=\"btn btn-default has-icon theme-opal-green text-2sm uppercase\" aria-label=\"For your eyes only\" href=\"https:\/\/www.astonmartinf1.com\/en-GB\/IAM\/#competitions\" target=\"\" data-link-reload=\"\" rel=\"nofollow noopener\">Sign up now<\/p>\n<p><\/a><img loading=\"lazy\" decoding=\"async\" class=\" object-cover w-full h-full\" width=\"683\" height=\"512\" data-scroll=\"\" data-scroll-offset=\"-40%\" data-scroll-call=\"toggleLazy, Scroll, main\" data-scroll-lazy=\"https:\/\/assets.astonmartinf1.com\/public\/cms\/4qYVMUStiF5bJnCq6hMngK\/2e0faac1556227d135958a5fb32d4e6d\/AMR00116_14x12.jpg?&amp;h=512&amp;w=683&amp;fit=thumb\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"DBS I \/ AM banner thumbnail\"\/><\/p>\n<p>I \/ AM DROPS<\/p>\n<p>Amplify your fan experience<\/p>\n<p>From exclusive collabs to once-in-a-lifetime prizes, I \/ AM DROPS is a new series of unique and ultra-limited moments and fan experiences.<\/p>\n<p>Sign up for I \/ AM or sign in to unlock.<\/p>\n<p><a class=\"btn btn-default has-icon theme-opal-green text-2sm uppercase\" aria-label=\"I \/ AM DROPS\" href=\"https:\/\/www.astonmartinf1.com\/en-GB\/access-I-AM\" target=\"\" rel=\"nofollow noopener\">SIGN UP \/ SIGN IN<\/p>\n<p><\/a><img loading=\"lazy\" decoding=\"async\" class=\" object-cover w-full h-full\" width=\"683\" height=\"512\" data-scroll=\"\" data-scroll-offset=\"-40%\" data-scroll-call=\"toggleLazy, Scroll, main\" data-scroll-lazy=\"https:\/\/assets.astonmartinf1.com\/public\/cms\/3WYRtJnrwQ6ArCGvt5rAGC\/ca05f4e30ff300e192a82882fa4cdf9d\/IAM_Drops_1440x1200.png?&amp;h=512&amp;w=683&amp;fit=thumb\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"I AM DROPS asset for 50:50s 1440x1200\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"For some, Aston Martin is something you admire from a distance. For others, it becomes part of how&hellip;\n","protected":false},"author":2,"featured_media":232789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[138167,138168,138161,55010,138164,138165,138166,10297,4752,55740,108272,138163,24973,55012,138162,111,139,69,145,208],"class_list":{"0":"post-232788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-amr-technology-campus","9":"tag-amr-technology-campus-tours","10":"tag-arjun-johal","11":"tag-aston-martin","12":"tag-aston-martin-aramco","13":"tag-aston-martin-aramco-formula-one-team","14":"tag-aston-martin-dbs","15":"tag-dbs","16":"tag-f1","17":"tag-fernando-alonso","18":"tag-formula-one","19":"tag-i-am","20":"tag-james-bond","21":"tag-lance-stroll","22":"tag-manraj-sanghera","23":"tag-new-zealand","24":"tag-newzealand","25":"tag-nz","26":"tag-technology","27":"tag-tour"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/232788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=232788"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/232788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/232789"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=232788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=232788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=232788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}