{"id":236640,"date":"2026-01-16T17:31:12","date_gmt":"2026-01-16T17:31:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/236640\/"},"modified":"2026-01-16T17:31:12","modified_gmt":"2026-01-16T17:31:12","slug":"italian-menswear-label-mulish-mulls-s-korea-expansion-sister-label-bharnaba-growing-fast","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/236640\/","title":{"rendered":"Italian menswear label Mulish mulls S Korea expansion, sister label Bharnaba growing fast"},"content":{"rendered":"

\n Translated by
\n
Nicola Mira\n <\/p>\n

\n Published
\n <\/p>\n

January 16, 2026<\/p>\n

\n Italian menswear label Mulish is thriving. Owned by the eponymous company and based in Campania, Mulish staged an event during the Pitti Uomo 109 show in Piazza degli Strozzi in Florence, to assert its premier role in the contemporary menswear scene.<\/p>\n

\"Mulish,Mulish, Fall\/Winter 2026-27 <\/p>\n

\u201cWe\u2019re a company that has been in business for nearly 30 years, we\u2019re well established in Italy, and we have a know-how deriving from years of experience in garment-making and men’s tailoring. We grew significantly in 2025, in Italy and especially abroad,\u201d said Diego Di Flora, speaking to FashionNetwork.com<\/a> at the Florentine event.<\/p>\n

Di Flora is the creative director of Mulish and now also of the company\u2019s other label, Bharnaba. \u201cWe\u2019re very well-known on several foreign markets, thanks also to campaigns featuring VIP brand ambassadors like [football manager] Luciano Spalletti and [actor] Raul Bova. Retail-wise, we don\u2019t operate monobrand stores, working instead with wholesale distributors. Mulish currently has over 100 wholesale clients, in Italy and abroad. We recorded double-digit revenue growth in 2025, and we\u2019d managed to grow even during the Covid period. At that time, we launched a women\u2019s line for a season, an experiment that was a great success,\u201d said Di Flora.<\/p>\n

Mulish now produces menswear only, and the hero product of its Fall\/Winter 2026-27 collection is the Field Jacket. \u201cWe began with men\u2019s outerwear, our main expertise is in that category. Womenswear requires a more varied, extensive range of garments, so we decided to refocus on our primary know-how,\u201d said Di Flora.<\/p>\n

\"Mulish,Mulish, Fall\/Winter 2026-27 <\/p>\n

Mulish still generates 70% of its revenue in Italy (\u201c40% in Northern Italy, where, weirdly, we\u2019re selling more than in the South,\u201d said Di Flora). The company, whose labels are positioned in the \u2018affordable quiet luxury\u2019 segment, is now keen to export a larger volume of its Italy-produced, Neapolitan-style men\u2019s tailoring collections overseas. \u201cWe’re already present throughout Europe, and we\u2019re considering entering South Korea within a couple of years,\u201d said Di Flora.
\u00a0
Mulish has expanded its occasionwear range, a segment \u201cthat is selling very well, especially [outfits] for bridegrooms,\u201d according to Di Flora.<\/p>\n

\"Bharnaba,Bharnaba, Fall\/Winter 2026-27 <\/p>\n

Mulish has 30 direct employees and a network of 400 collaborators. The company runs another label, Bharnaba, which exhibited at Pitti Uomo for the first time in the show\u2019s January 2026 edition.
\u00a0
\u201cIt\u2019s a Mulish-style label, but with a younger vibe,\u201d said Di Flora. \u201cProminent in [Bharnaba\u2019s] Fall\/Winter 2026-27 collection\u00a0are deconstructed jackets,\u00a0tailored coats and double-breasted jackets. At the show, we launched the Bharnaba safari jacket, while the trousers, previously styled with a classic drainpipe cut, now feature darts and softer, more generous lines,\u201d he added.<\/p>\n

\"Bharnaba,Bharnaba, Fall\/Winter 2026-27 <\/p>\n

\u201c[Bharnaba] was created in 2021, and is growing much faster than Mulish, thanks to a young audience that appreciates its style. The label\u2019s signature garments are constantly reinterpreted with well-balanced volumes, new sartorial constructions and painstaking attention to detail. For example, we lightened up the structure of double-breasted jackets, giving them a more fluid fit, while Bharnaba coats are distinctive for their clean lines, refined materials and a perfect balance between meticulous design and a contemporary mood,\u201d concluded Di Flora.\n <\/p>\n

\n Copyright \u00a9 2026 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Translated by Nicola Mira Published January 16, 2026 Italian menswear label Mulish is thriving. Owned by the eponymous…\n","protected":false},"author":2,"featured_media":236641,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1244,1438,139818,206,3805,111,139,69,7289,145],"class_list":["post-236640","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-beauty","tag-fashion","tag-fashionnetwork-com","tag-luxury","tag-network","tag-new-zealand","tag-newzealand","tag-nz","tag-professionals","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=236640"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/236641"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=236640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=236640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=236640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}