Summary<\/p>\n
MVRDV designed Tiffany & Co.\u2019s Beijing flagship fa\u00e7ade featuring a 20-meter, rippling veil of translucent glass fins
\nThe demountable, circular system transforms into a radiant \u201cTiffanyBlue lantern\u201d through integrated, invisible lighting modules at night<\/p>\n
Located in Beijing<\/a>\u2019s Taikoo-Li Sanlitun luxury retail district, the new Tiffany & Co.<\/a> flagship store features a striking fa\u00e7ade of curving, translucent glass fins designed by Dutch architecture firm MVRDV<\/a>. This marks the fifth collaboration in an ongoing series of bespoke storefront designs for the jeweler, which explores innovative materials and expressive three-dimensional forms.<\/p>\n The four\u2011storey building is wrapped in a veil of curving, translucent glass fins that rise vertically across its 20\u2011metre height. These fluid forms create an ethereal presence, shifting in appearance as light changes throughout the day. Inspired by the organic shapes of jewelry designer Elsa Peretti\u2019s masterpieces, specifically the Bone Cuff, the fa\u00e7ade introduces a new design motif within MVRDV\u2019s ongoing collaboration with Tiffany, emphasizing expressive three\u2011dimensional form and innovative material use.\n<\/p>\n The fa\u00e7ade\u2019s icy blue hue, closely associated with Tiffany\u2019s brand identity, enhances its landmark presence within the bustling shopping district. When viewed from different angles, the dense layering of glass fins amplifies the play of light and shadow, producing a dynamic effect that appears to move with the observer.\n<\/p>\n Light serves as a primary design tool, with the glass carefully selected for its natural blue tone. At night, the fa\u00e7ade is transformed into a radiant \u201cTiffany Blue lantern,\u201d illuminated by lighting modules that are discreetly integrated into custom-designed mounting brackets. This integration ensures that technical hardware remains invisible, keeping the focus on the diffuse glow of the glass. This system is also engineered for circularity, as the entire fa\u00e7ade is fully demountable, allowing the fins and brackets to be removed without damage for future reuse or recycling.<\/p>\n","protected":false},"excerpt":{"rendered":"Summary MVRDV designed Tiffany & Co.\u2019s Beijing flagship fa\u00e7ade featuring a 20-meter, rippling veil of translucent glass fins…\n","protected":false},"author":2,"featured_media":236849,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":{"0":"post-236848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-new-zealand","15":"tag-newzealand","16":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=236848"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/236849"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=236848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=236848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=236848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}