{"id":236986,"date":"2026-01-16T21:48:09","date_gmt":"2026-01-16T21:48:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/236986\/"},"modified":"2026-01-16T21:48:09","modified_gmt":"2026-01-16T21:48:09","slug":"extreme-hostility-at-builder-misdirected","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/236986\/","title":{"rendered":"&#8216;Extreme hostility&#8217; at builder misdirected"},"content":{"rendered":"<p>A Dunedin business owner was abused in a supermarket and is facing &#8220;extreme hostility&#8221; after being falsely linked to an under-fire builder.<\/p>\n<p>Stonewood Homes New Zealand is now publicly apologising to any customers of its former Dunedin franchisee Graeme Sneddon &#8220;who feel they did not receive the experience they deserved&#8221;.<\/p>\n<p>Mr Sneddon ran the Stonewood Homes Dunedin franchise until May 2024 and his company \u2014 Braemar Building Ltd \u2014 is in liquidation owing an estimated $850,000.<\/p>\n<p>Now, Regan McCormack is trying to distance his separate Stonewood Homes Otago business, which he has been operating for the past 18 months, &#8220;as much as we can with the Sneddon name&#8221;.<\/p>\n<p>&#8220;We\u2019re not affiliated to Graeme Sneddon.<\/p>\n<p>&#8220;He&#8217;s got nothing to do with the Stonewood name or anything any more.&#8221;<\/p>\n<p>After seeing him wearing a Stonewood-branded jacket at a supermarket this week, a man in his 50s told him it was &#8220;disgusting&#8221; what they had done to people and they were &#8220;a bunch of c&#8230;.&#8221;, Mr McCormack said.<\/p>\n<p>He found the whole scenario pretty frustrating.<\/p>\n<p>&#8220;I&#8217;ve had the franchise now for 18 months, coming up two years, so we really just want to try and move past that.&#8221;<\/p>\n<p>Stonewood Homes New Zealand general manager Gregg Somerville said due to &#8220;historical issues&#8221; surrounding the Stonewood Homes Dunedin brand, the company created an entirely new and separate trading entity, Stonewood Homes Otago, owned by Mr McCormack.<\/p>\n<p>There was &#8220;ongoing confusion&#8221; among members of the public, who incorrectly associated the historic matters of Mr Sneddon\u2019s franchise with the new Stonewood Homes Otago business.<\/p>\n<p>&#8220;At times this has been expressed with extreme hostility, such as Regan being verbally abused for wearing Stonewood Homes-branded clothing in a public space.&#8221;<\/p>\n<p>Stonewood Homes Otago was independently owned and operated and had no operational, financial or managerial connection to Mr Sneddon or Braemar Building, Mr Somerville said.<\/p>\n<p>He confirmed Mr Sneddon operated Stonewood Homes Dunedin from 2008 until May 2024, when &#8220;a combination of commercial, operational, and performance-related factors&#8221; contributed to a decision to mutually agree to an early termination of his franchise agreement.<\/p>\n<p>Mr Sneddon had built hundreds of homes over a long period and many customers were satisfied with their experience.<\/p>\n<p>&#8220;However, we fully acknowledge that not every customer received the level of service Stonewood Homes has been known for since the brand was established in 1987.<\/p>\n<p>&#8220;As the national master franchisor, we sincerely apologise to any customers who feel they did not receive the experience they deserved.&#8221;<\/p>\n<p>Mr McCormack took on the franchise during a particularly difficult period for the residential construction sector nationally, &#8220;while also needing to address misconceptions linking his business to the former franchise,&#8221; Mr Somerville said.<\/p>\n<p>&#8220;Regan was already building homes in Otago prior to joining Stonewood Homes and came with strong client endorsements and Master Builders membership.<\/p>\n<p>&#8220;He continues to operate a customer-focused business with a strong emphasis on quality, compliance and transparency.<\/p>\n<p>&#8220;Stonewood Homes is supporting him to ensure the public clearly understands his business is separate from historic issues.&#8221;<\/p>\n<p>The\u00a0Otago Daily Times\u00a0has fielded several complaints about Mr Sneddon after his company Braemar Building Ltd \u2014 formerly Stonewood Homes Dunedin Ltd \u2014 was placed into liquidation in November.<\/p>\n<p>The total shortfall to all creditors was estimated at $850,000, and Master Builders had commenced liquidation proceedings against the company, the liquidator\u2019s first report said.<\/p>\n<p>Mr Sneddon did not respond to a request for comment before deadline yesterday.<\/p>\n<p><a href=\"https:\/\/www.odt.co.nz\/news\/dunedin\/mailto:tim.scott@odt.co.nz\" rel=\"nofollow noopener\" target=\"_blank\">tim.scott@odt.co.nz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A Dunedin business owner was abused in a supermarket and is facing &#8220;extreme hostility&#8221; after being falsely linked&hellip;\n","protected":false},"author":2,"featured_media":236987,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,43,40,38,41,39],"class_list":{"0":"post-236986","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-headlines","8":"tag-headlines","9":"tag-news","10":"tag-top-news","11":"tag-top-stories","12":"tag-topnews","13":"tag-topstories"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=236986"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/236986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/236987"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=236986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=236986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=236986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}