{"id":239850,"date":"2026-01-18T16:51:07","date_gmt":"2026-01-18T16:51:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/239850\/"},"modified":"2026-01-18T16:51:07","modified_gmt":"2026-01-18T16:51:07","slug":"3-start-up-business-founders-lived-rent-free-in-alabama-for-a-year-heres-what-happened-next","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/239850\/","title":{"rendered":"3 start-up business founders lived rent free in Alabama for a year: Here\u2019s what happened next"},"content":{"rendered":"<p class=\"article__paragraph article__paragraph--left\" id=\"X63RHG3UEJG7BHA6E5RWEB7JUE\">Three startup founders from New York and California who spent a year living rent-free in Huntsville say the experience was transformative. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ES2YMXJKJJAIPMWTK2MBC56RYY\">\u201cI think it\u2019s very clear that our company would not exist if it wasn\u2019t for the opportunity to live there,\u201d Maurice Landers, chief technology officer of Doctours, who has since relocated to San Francisco, Calif., told AL.com.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ZEPPMS2YVRDJHF5SNVV7CKEA7I\">Doctours, a medical tourism company, connects people experiencing hair loss with overseas hair transplant clinics offering lower prices than U.S. providers. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"QIBSX7ARVFD7HHDXR7NQORJS6I\">\u201cWe would have had jobs,\u201d Landers continued. \u201cWe wouldn\u2019t be helping people with these medical procedures that they\u2019ve been thinking of and dreaming about.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"RVK7VBPMTRAGTBAFJKOB7EV4XY\">In 2024, Doctours co\u2011founders Landers and Girum Tihtina were living in New York, and NEET SHEETS founder Ruth Young\u2011Loaeza was living in California, when they won the Sweet Home Alabama grant. NEET SHEETS sells patented ergonomic bed sheets designed to make bed\u2011making faster and easier.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"HSNT3TAZCZAM3DNTU4P6RXNTJY\">Thanks to the grant, the trio<a href=\"https:\/\/www.al.com\/news\/2024\/12\/entrepreneurs-move-to-huntsville-rent-free-after-winning-sweet-home-alabama-grant.html\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/www.al.com\/news\/2024\/12\/entrepreneurs-move-to-huntsville-rent-free-after-winning-sweet-home-alabama-grant.html\"> moved to Huntsville that fall<\/a> and stayed at the Metronome apartment complex in MidCity. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"NTGGCSIALNEDRGIIODKCZNB3MA\">The Decatur-Morgan County Entrepreneurial Center, or The E-Center, conceived the grant idea as a job growth driver, executive director John Joseph told AL.com.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"EAIORNDKTZHLZNSX2NNKJPJDOI\">\u201cThe reason that we want to continue to promote entrepreneurs and promote entrepreneurship is because that\u2019s how we create more good paying jobs for the people who already live in Alabama,\u201d he said.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ZBNLXLEVORHPHNCA6FYS3YOKSA\">The E-Center proposed the idea for the grant to <a href=\"https:\/\/innovatealabama.org\/\" target=\"_blank\" rel=\"nofollow noopener\" title=\"https:\/\/innovatealabama.org\/\">Innovate Alabama<\/a>, a statewide public-private partnership focused on entrepreneurship, technology and innovation, which provided about $145,000 in funding.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ZH2BBO5IMNFU5FY73KDW5YQTVQ\">Joseph said 12 out-of-state entrepreneurs stayed for one year in Alabama, mostly in the Huntsville and Birmingham areas. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"EDEVCWUSIRGJZKX4DJIP23QIE4\">\u201cWe were able to recruit multiple entrepreneurs,\u201d Joseph said. \u201cAnd what that means is we\u2019re getting people who want to start companies, and they\u2019re here, and they\u2019re trying out Alabama.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"MGOFMNSCDZABRCUKCVH6JWWRG4\">Partners included Apollo Coalition, the nonprofit arm of MidCity developer RCP Companies, and gener8tor, a startup accelerator and venture firm.<\/p>\n<p>\u2018The grants let us focus\u2019<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"RMJSES3VBJEOFLKYHSVJEAOM7Y\">Tihtina, Doctours\u2019 CEO, said the Sweet Home Alabama grant meant they could devote more time to building their company. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"637WXOTRXRGDJMEBX2TFHDJXW4\">\u200b\u201cWe were going to build this company part-time instead of full-time,\u201d he said. \u201cThe grants let us focus on that full-time. There was also a bunch of things that you wouldn\u2019t risk. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"733EUQDA6VCE3DVSSKT4AULLL4\">\u201cWe had maybe $100,000 in the bank, and we spent a third of it buying doctours.com, which is a huge investment. If we had to pay rent, we wouldn\u2019t be taking these larger risks. But because we had a safety net, we were able to do that.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"6WRSH4PVJZAIBNEFGVSO3UPFEI\">The three entrepreneurs capped their one\u2011year stay with September pitch\u2011competition wins and secured hundreds of thousands of dollars in investor commitments.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"V2DEJBQWQJA3TLQUF35ODRZPTE\">The founders of Doctours said they got $900,000 after winning first place in Huntsville at a <a href=\"https:\/\/hypepotamus.com\/startup-news\/halogen-ventures-alabama-startups\/\" target=\"_blank\" rel=\"nofollow noopener\">pitch competition organized by California<\/a>-based Halogen Ventures. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"C4LMCINMMFFRTAEHBMWU3KUW4Y\">NEET SHEETS won first place in the venture\u2019s Alabama-wide competition in <a href=\"https:\/\/www.al.com\/news\/huntsville\/2025\/10\/alabama-womans-amazing-household-invention-lands-her-750000-she-blew-people-away.html\" target=\"_blank\" rel=\"nofollow noopener\">Tuscaloosa, and received $750,000<\/a> in commitments. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"2UIP44LFZJAUNIMMLNL4RDWV24\">Young-Loaeza decided to stay back in Alabama and has relocated her business headquarters here, crediting her win with cementing her decision.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"TUJSJ5WSTREX5K6LRGJYJIUVKA\">\u201cI was praying and I said, God, give me a sign. Do I stay here? Do I go back to California or move to Florida? And I believe it was very clear,\u201d she said.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"XG4CPJ2ACRFFVEJOBW7MDGXJ4I\">\u201cAnd I\u2019ve been gaining all this traction in Alabama. I wanted to stay in Alabama. Honestly, I like it. I like Huntsville. I ended up moving to Madison. The whole thing makes sense. And I was just so happy that things are happening the way things are happening. The progress is clear. I end up actually renting a little house in Madison.\u201d<\/p>\n<p>\u2018I didn\u2019t want to be talking to many investors\u2019<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"K24QAWACEJEBLI5NV3FC4BPN3U\">\u200bSoon after arriving in Huntsville, Landers, Tihtina, and Young-Loaeza participated in a seven-week business accelerator program, gBeta Huntsville, organized by gener8tor.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"LX3PC3JGEVCQJDFKZCXYMTCMUU\">Tihtina recalled Sierra Pe\u00f1a, the gBeta Huntsville project manager at the time, challenging him and Landers about their business practices or lack thereof. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"AG6QIGX2ANDQPGTRPWVJVKTOGI\">\u201cWe had customers that were coming in, but we weren\u2019t treating them well,\u201d Tihtina said. \u201cWe weren\u2019t calling them. We just didn\u2019t care. And after that conversation, you can literally see it in our number of bookings. That\u2019s what changed the trajectory of our future.\u201d <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"Z47FHXZA6ZBNZMLNXNAVTEHKCQ\">\u201cIt was instrumental in our success. Without it, I don\u2019t think we would have succeeded.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"5LZOFYU6CREUZNC6G6PHY5JCTQ\">Success meant going from signing up their very first patient in January 2025 to now getting a couple of patients every week, they said. Their startup has also grown from two to five full-time employees in addition to four contractors. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"CGHJ4QI2V5FL5PTDTBLN2DYTXM\">NEET SHEETS now has a full-time CEO and two full-time contractors. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"AXX374Z6Z5HZ5AU3B25APRR23I\">Young-Loaeza credited the gBeta Huntsville program with teaching her how to pitch to investors. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ZGSSDMWPYZEANCC25ETYBD5D2Y\">\u201cI didn\u2019t want to be talking to many investors before Sierra had us doing the exercise because I was really scared,\u201d she said. \u201cBut then, she had us talking to the investors every week. So mentally I was relaxed.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"3EOF7VEREZHBJOU3EXMSM5WEQI\">Pe\u00f1a is now gener8tor\u2019s Bronze Valley Investment Accelerator managing director, based in Birmingham. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"K5YSTQHCKJDURJKUNLUV5BZJ3M\">She is holding out hope for a relaunch of the Sweet Home Alabama grant, especially since Doctours and NEET SHEETS represent \u201ctwo awesome use cases,\u201d she said.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"6PEAGRF265FVDIV2FJRBUVJO7A\">\u201cI feel just like a proud startup mom seeing them from the very start to where they are now, especially during the Halogen Draper pitch competition this past summer, seeing both Doctours win the first-place prize in Huntsville and Ruth win the state,\u201d Pe\u00f1a said. \u201cI just couldn\u2019t help but to smile from ear to ear.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"3A5WVRT4TRHRRCG4QL5BN67D64\">The program is part of Huntsville\u2019s growth story, the Apollo Coalition said.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"IBR46CNP2NFWLOYPMLRPTJR3UQ\">\u201cInitiatives like the Sweet Home Alabama Grant add a new dimension to that growth,\u201d said managing director Joanna White in a statement to AL.com. \u201cWatching these grant recipients collaborate in our community and utilize our resource-rich environment demonstrates that the foundation we\u2019ve built is working. This is just a glimpse of what\u2019s possible as we continue to lower the barriers for talent and build a home for the next generation of Alabama-grown innovation.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"IHNL25CFRJFDNOUZVEGAIKMSTU\">While it is not clear how many are still in Alabama months after the end of the program, Joseph said the program is under review for possible renewal. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"O6LHHGKAUFFWVPZGB6Z2RI2HN4\">\u201cSo, we\u2019re discussing that now,\u201d he said. \u201cWe needed, of course, to wait and see what kind of results we saw. But it does seem like there\u2019s enough interest and results to look at whether we continue or grow this. So those will be the next conversations now that we know some of the results of this first pilot effort.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Three startup founders from New York and California who spent a year living rent-free in Huntsville say the&hellip;\n","protected":false},"author":2,"featured_media":239851,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[138,336,111,139,69],"class_list":["post-239850","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entrepreneurship","tag-business","tag-entrepreneurship","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/239850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=239850"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/239850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/239851"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=239850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=239850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=239850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}