{"id":240357,"date":"2026-01-19T01:00:21","date_gmt":"2026-01-19T01:00:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/240357\/"},"modified":"2026-01-19T01:00:21","modified_gmt":"2026-01-19T01:00:21","slug":"walkers-gets-biggest-logo-change-in-80-years-and-im-on-board","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/240357\/","title":{"rendered":"Walkers gets biggest logo change in 80 years (and I’m on board)"},"content":{"rendered":"

Walkers crisps, also known as Lay’s potato chips or crisps, has unveiled the biggest change to its branding in its 80-year history. Its new logo is a “sun-inspired design”, and features rays of light coming out from its centre.<\/p>\n

The new look certainly feels more modern than the previous iteration, which although well-known and regarded, was perhaps starting to look a little old-fashioned.<\/p>\n

This change makes the logo. look less like a crisp, and brings Walkers in line with Lay’s in the US, which is essentially the same product. Both are owned by PepsiCo<\/a>, which rebranded last year (I was underwhelmed).<\/p>\n

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\"Walkers\n<\/p>\n

(Image credit: Walkers)<\/p>\n

This is the first big change that Walkers has made to its logo since 1998, when the crisp symbol was introduced. Since then, the logo has only been tweaked slightly<\/a>.<\/p>\n

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Walkers has also announced the introduction of a new flavour, Hot Honey.<\/p>\n

The removal of the crisp from the logo has led to speculation about its meaning. Zachary Estes, a professor of marketing at Bayes Business School, told Metro<\/a> he believes that this change signals that Walkers wants to be about more than just crisps.<\/p>\n

“Merely adding a new flavour obviously does not merit a whole new brand logo, which makes me think Walkers may have something bigger coming soon,” he said.<\/p>\n

Daily design news, reviews, how-tos and more, as picked by the editors.<\/p>\n

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\"Walkers\n<\/p>\n

(Image credit: Walkers)<\/p>\n

We’ll have to wait and see what else Walkers has got up its sleeve to disprove or prove this theory.<\/p>\n

For me, the new logo works and looks like quite a refreshing change when you see it on the packaging design<\/a>, though I’ll be interested to see how it shows up at small sizes.<\/p>\n

It could also evoke imagery of sun-kissed fields and potatoes, which seems ideal for Walkers.<\/p>\n

How does it compare to other logos? Well I think it has echoes of the iconic brand Sun-Maid<\/a>, which also features a sun in its logo.<\/p>\n

What do you think of the new look? Let us know in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"Walkers crisps, also known as Lay’s potato chips or crisps, has unveiled the biggest change to its branding…\n","protected":false},"author":2,"featured_media":240358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":{"0":"post-240357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-and-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-artsanddesign","11":"tag-artsdesign","12":"tag-design","13":"tag-entertainment","14":"tag-new-zealand","15":"tag-newzealand","16":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/240357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=240357"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/240357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/240358"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=240357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=240357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=240357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}