“I was always working out and I was obsessed with supplements, even though it wasn’t mainstream back then,” he said. <\/p>\n
“It was just something that I just literally fell into – ingredients, dosages, the benefits.<\/p>\n
“So I opened a small store and I was just selling other brands, like predominantly US brands back then. It sort of grew from there.”<\/p>\n
At this point, Ryder realised he wanted to work solely in sports nutrition. He left his scaffolding job at Liverpool City Council, opened more stores and started selling wholesale. <\/p>\n
“This was really the pivotal point,” he said. “I started then getting a feel for how to sell brands to other independent stores, gyms and how to import products.”<\/p>\n
By 2014, he wanted to stop selling other people’s brands. <\/p>\n
“Back then Applied Nutrition was a brand that I stocked but it was in decline,” he said. “They only had one product of note. <\/p>\n
“I felt I understood why it was declining and I thought if I could take this brand over, I could make some changes to it. <\/p>\n
“I think I could turn the trajectory and start growing it. That’s what I’ve done.”<\/p>\n","protected":false},"excerpt":{"rendered":"“I was always working out and I was obsessed with supplements, even though it wasn’t mainstream back then,”…\n","protected":false},"author":2,"featured_media":241233,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[134,111,139,556,69],"class_list":["post-241232","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/241232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=241232"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/241232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/241233"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=241232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=241232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=241232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}