{"id":252953,"date":"2026-01-26T20:04:09","date_gmt":"2026-01-26T20:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/252953\/"},"modified":"2026-01-26T20:04:09","modified_gmt":"2026-01-26T20:04:09","slug":"youtube-overtakes-reddit-as-go-to-citation-source-on-ai-search","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/252953\/","title":{"rendered":"YouTube Overtakes Reddit as Go-To Citation Source on AI Search"},"content":{"rendered":"<p>The social platform hierarchy in <a href=\"https:\/\/www.adweek.com\/category\/artificial-intelligence\/\" target=\"_blank\" rel=\"nofollow noopener\">AI<\/a> citations is changing. Once dominated by Reddit, citations in large language models are now pointing more often to YouTube.<\/p>\n<p>New data from four sources finds that YouTube has overtaken Reddit as the most frequently cited social platform in AI-generated responses. YouTube had previously fallen behind other user-generated sources because of the difficulty large-language models, or LLMs, have in pulling information from videos, but transcripts, explainers, and other information associated with videos on YouTube have allowed the video platform to flourish as a source that machines can easily read. <\/p>\n<p>Bluefish found that YouTube appeared as a cited source in 16% of LLM answers over the past six months, compared with 10% for Reddit\u2014a <a href=\"https:\/\/www.adweek.com\/media\/reddit-advertisers-ai-search-visibility-deck\/\" target=\"_blank\" rel=\"nofollow noopener\">reversal<\/a> from earlier periods when Reddit was the dominant social source.<\/p>\n","protected":false},"excerpt":{"rendered":"The social platform hierarchy in AI citations is changing. Once dominated by Reddit, citations in large language models&hellip;\n","protected":false},"author":2,"featured_media":252954,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[14746,146600,365,125653,363,364,22626,1017,14748,111,139,69,8780,18647,14751,145],"class_list":["post-252953","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ad-tech-industry-news","tag-advertising-news","tag-ai","tag-ai-news","tag-artificial-intelligence","tag-artificialintelligence","tag-emerging-technologies","tag-exclusive","tag-media-news","tag-new-zealand","tag-newzealand","tag-nz","tag-premium","tag-search-engine-optimization","tag-software-technology","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/252953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=252953"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/252953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/252954"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=252953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=252953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=252953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}