{"id":253653,"date":"2026-01-27T05:52:08","date_gmt":"2026-01-27T05:52:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/253653\/"},"modified":"2026-01-27T05:52:08","modified_gmt":"2026-01-27T05:52:08","slug":"sydney-sweeney-in-hot-water-after-hanging-bras-off-hollywood-sign","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/253653\/","title":{"rendered":"Sydney Sweeney in hot water after hanging bras off Hollywood Sign"},"content":{"rendered":"
Sweeney is later seen laughing before moving to the front of the sign to arrange the hanging bras into three draping strands.<\/p>\n
The Hollywood Chamber of Commerce did not rule out filing a police report against White Lotus star Sydney Sweeney. Photo \/ Bang Showbiz<\/p>\n
TMZ reported the actor had obtained permission from Film LA to shoot the Hollywood Sign, but the permit did not allow her to touch or climb it.<\/p>\n
\u201cThere was no permission granted to do this, as is required,\u201d said the Hollywood Chamber of Commerce which owns the intellectual property rights to use the image of the sign.<\/p>\n
The Chamber said it was investigating the incident and did not rule out filing a police report.<\/p>\n
\u201cThe production involving Sydney Sweeney and the Hollywood Sign, as reported by TMZ, was not authorised by the Chamber nor did we have prior knowledge of it,\u201d the organisation said.<\/p>\n
It added that it \u201ddid not grant a licence or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a licence or permission from the Chamber for that production\u201d.<\/p>\n
Sydney Sweeney posing for American Eagle. Photo \/ American Eagle<\/p>\n
TMZ also reported Sweeney\u2019s Sym lingerie line has financial backing from former Amazon chief executive Jeff Bezos, whose wedding she attended last June.<\/p>\n
According to People, this incident was not the first time a Sweeney fashion campaign had caused controversy.<\/p>\n
Last year, critics claimed the White Lotus actor\u2019s American Eagle advertisements, which featured the slogan \u201cSydney Sweeney Has Great Jeans\u201d, had white supremacist implications.<\/p>\n
The star said she was \u201chonestly surprised by the reaction\u201d.<\/p>\n
\u201cI did it because I love the jeans and love the brand. I don\u2019t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren\u2019t true.\u201d<\/p>\n
The Hollywood Sign was built on Mt Lee in the Hollywood Hills in 1923.<\/p>\n
Fifty years later, it was designated a Los Angeles Historic-Cultural Monument.<\/p>\n","protected":false},"excerpt":{"rendered":"Sweeney is later seen laughing before moving to the front of the sign to arrange the hanging bras…\n","protected":false},"author":2,"featured_media":253654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6876,74,146887,146888,8615,156,1444,2079,79912,4223,51584,78,59965,111,139,69,6662,7812,7806,1742,1734,8238,376],"class_list":["post-253653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-actress","tag-after","tag-bras","tag-brassieres","tag-come","tag-entertainment","tag-famous","tag-fire","tag-hanging","tag-hollywood","tag-hot","tag-in","tag-landmark","tag-new-zealand","tag-newzealand","tag-nz","tag-off","tag-seen","tag-sign","tag-sweeney","tag-sydney","tag-under","tag-water"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/253653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=253653"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/253653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/253654"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=253653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=253653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=253653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}