{"id":254994,"date":"2026-01-28T00:42:07","date_gmt":"2026-01-28T00:42:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/254994\/"},"modified":"2026-01-28T00:42:07","modified_gmt":"2026-01-28T00:42:07","slug":"ikea-nz-adds-extra-jobs-as-overwhelming-demand-catches-retailer-off-guard","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/254994\/","title":{"rendered":"Ikea NZ adds extra jobs as overwhelming demand catches retailer off guard"},"content":{"rendered":"

\u201cWe\u2019re proud to be growing our team to meet that demand while staying true to our values.<\/p>\n

\u201cOpening in a new market has its share of challenges and learnings for our team. We\u2019re committed to listening, improving and supporting our co\u2011workers along the way.\u201d<\/p>\n

The new additions will bring Ikea New Zealand\u2019s total workforce to 561.<\/p>\n

Clegg said Ikea was investing in competitive pay, meaningful benefits and everyday support for employees.<\/p>\n

This included increasing entry-level pay rates and offering FareShare, a subsidised transport programme offering 75% off commuting costs for Ikea co-workers.<\/p>\n

In an exclusive interview<\/a> with the Herald, outgoing Ingka Group chief executive Jesper Brodin said he took the blame for suggesting the store should be open to everyone, everywhere from day one.<\/p>\n

Brodin was forthcoming about how the company was overwhelmed at launch, noting that while it had some ambitious thoughts about the demand, it still managed to surprise them with some areas selling more than double the company\u2019s highest expectations.<\/p>\n

\u201cGlobally in Ikea today we have about 25-30% of our sales from online. In New Zealand, it was 50% from day one, so we had never heard of that before. I don\u2019t know if we could have figured that out ahead of time, but we didn\u2019t, so we\u2019re learning,\u201d Brodin said.<\/p>\n

In its first month, Ikea New Zealand has had 569,417 in-person visitors since opening on December 4, with the website attracting 1.9 million users and generating more than 12 million page views.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWe\u2019re proud to be growing our team to meet that demand while staying true to our values. \u201cOpening…\n","protected":false},"author":2,"featured_media":254995,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[16745,34284,806,138,12024,4190,27308,61463,14724,13313,33738,668,232,685,4486,111,139,69,6662,10521,28441,659,147378,7811,2735,56111,80],"class_list":["post-254994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-adding","tag-adds","tag-as","tag-business","tag-catches","tag-demand","tag-extra","tag-flagship","tag-further","tag-giant","tag-guard","tag-ikea","tag-jobs","tag-last","tag-month","tag-new-zealand","tag-newzealand","tag-nz","tag-off","tag-opening","tag-overwhelming","tag-retailer","tag-retailing","tag-since","tag-store","tag-swedish","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/254994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=254994"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/254994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/254995"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=254994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=254994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=254994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}