{"id":258686,"date":"2026-01-30T03:31:11","date_gmt":"2026-01-30T03:31:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/258686\/"},"modified":"2026-01-30T03:31:11","modified_gmt":"2026-01-30T03:31:11","slug":"sydney-sweeney-drops-additional-lingerie-photos-amid-syrn-launch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/258686\/","title":{"rendered":"Sydney Sweeney drops additional lingerie photos amid Syrn launch"},"content":{"rendered":"\n

NEWYou can now listen to Fox News articles!\n <\/p>\n

Sydney Sweeney<\/a> continues to take the internet by storm with the launch of her new lingerie line, Syrn.\u00a0<\/p>\n

On Thursday, the “Euphoria” actress \u2014 who dropped her line on Jan. 28 \u2014 left fans reeling over her risqu\u00e9 lingerie photos.<\/p>\n

“THE TRUE STAR OF HOLLYWOOD!!!!” one fan commented on Instagram<\/a>.<\/p>\n

SYDNEY SWEENEY TURNS UP THE HEAT WITH JAW-DROPPING PHOTOS AHEAD OF LINGERIE LINE LAUNCH<\/a><\/p>\n

\"Sydney <\/p>\n

Sydney Sweeney launched her new lingerie line, Syrn, on Jan. 28.\u00a0 (Syrn)<\/p>\n

“She just killed the game<\/a>,” another added.<\/p>\n

“You’re simply gorgeous!!!” one fan wrote, with another dubbing Sweeney as a “GODDESS.”<\/p>\n

On Tuesday, the 28-year-old actress took to social media<\/a> to announce the Jan. 28 launch of Syrn (pronounced “sye-rin”) with sizzling new promotional photos.<\/p>\n

“I was in the 6th grade with DDs. I hated the bra I had to wear,” Sweeney said in a statement via a press release obtained by Fox News Digital. “When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.”<\/p>\n

\"Sydney <\/p>\n

The actress shared promotional photos on Instagram.\u00a0 (SYRN)<\/p>\n

“I wanted to create a place where women can move between all the different versions of who we are,” she continued. “I love working on cars, I go waterskiing, I\u2019ll dress up for the red carpet then go home to snuggle my dogs. I\u2019m not one thing, no woman is.”<\/p>\n

“Lingerie is such a fun way to express yourself,” she added. “You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want.”<\/p>\n

Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. The lingerie line is structured into four core personas that shape the style of the pieces: Comfy, Playful, Romantic and Seductress.<\/p>\n

\"Sydney <\/p>\n

Syrn offers 44 sizes, ranging from 30B to 42DDD, with most styles under $100. (Syrn)<\/p>\n

The Emmy-nominated<\/a> actress has been working on a lingerie line that has received backing from Jeff Bezos and his wife, Lauren S\u00e1nchez Bezos, a source familiar with the matter told Us Weekly last year.\u00a0<\/p>\n

“This has been a huge project for her and something she\u2019s been working on for the last year,” the source said<\/a>.\u00a0<\/p>\n

Her brand was also backed by Ben Schwerin, a partner at private equity firm Coatue.\u00a0<\/p>\n

\"Sydney <\/p>\n

Sydney Sweeney’s brand launched on Jan. 28 (Eamonn McCormack\/Variety via Getty Images)<\/p>\n

The private equity firm recently launched a fund focused on investing in high-growth public and private tech companies. The family offices of Bezos and PC company founder Michael Dell have committed to provide $1 billion of the initial capital for the fund, according to The Wall Street Journal.<\/a>\u00a0<\/p>\n

CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER<\/a><\/p>\n

A pitch deck viewed by the Journal indicated the fund aims to invest between 20% to 50% of its assets in private investments<\/a>, with the rest earmarked for public stocks.\u00a0<\/p>\n