{"id":259317,"date":"2026-01-30T12:35:08","date_gmt":"2026-01-30T12:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/259317\/"},"modified":"2026-01-30T12:35:08","modified_gmt":"2026-01-30T12:35:08","slug":"arijit-singh-dont-stop-singhing-butter-brand-pays-the-ultimate-homage-to-arijit-singh-amid-retirement-announcement","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/259317\/","title":{"rendered":"Arijit Singh: \u2018Don&#8217;t Stop Singhing!\u2019: Butter brand pays the ultimate homage to Arijit Singh amid retirement announcement |"},"content":{"rendered":"<p> <img src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/01\/127794033.jpg\" alt=\"\u2018Don't Stop Singhing!\u2019: Butter brand pays the ultimate homage to Arijit Singh amid retirement announcement\" title=\"Arijit Singh\u2019s announcement about stepping away from playback singing surprised fans. As tributes poured in, Amul paid homage with a creative post reading \u201cDon\u2019t stop Singhing!\u201d The singer thanked fans, saying he won\u2019t take new Bollywood projects but will continue his musical journey, focusing on independent work and creative ventures.\" decoding=\"async\" fetchpriority=\"high\"\/>Arijit Singh\u2019s announcement about stepping away from playback singing surprised fans. As tributes poured in, Amul paid homage with a creative post reading \u201cDon\u2019t stop Singhing!\u201d The singer thanked fans, saying he won\u2019t take new Bollywood projects but will continue his musical journey, focusing on independent work and creative ventures. <a href=\"https:\/\/timesofindia.indiatimes.com\/topic\/arijit-singh\" styleobj=\"[object Object]\" class=\"\" commonstate=\"[object Object]\" frmappuse=\"1\" rel=\"nofollow noopener\" target=\"_blank\">Arijit Singh<\/a>\u2019s announcement about stepping away from playback singing took fans by surprise. While tributes from admirers and members of the film fraternity continue to pour in, a well-known food brand has also paid homage to the beloved singer with its signature topical post.<\/p>\n<p>Amul\u2019s tribute to Arijit Singh wins hearts<\/p>\n<p>On Instagram, Amul paid tribute to Arijit with a new topical post. The brand\u2019s official page shared an illustration showing a cartoon Arijit holding a guitar and a slice of toast, accompanied by a girl with a microphone. The creative carried the message, &#8220;Don&#8217;t stop Singhing!&#8221; along with the caption, &#8220;Amul Topical: Arijit Singh steps away from playback singing!&#8221;. <\/p>\n","protected":false},"excerpt":{"rendered":"Arijit Singh\u2019s announcement about stepping away from playback singing surprised fans. As tributes poured in, Amul paid homage&hellip;\n","protected":false},"author":2,"featured_media":259318,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[80283,58606,430,156,149167,111,139,69,149169,149168],"class_list":{"0":"post-259317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"tag-ae-dil-hai-mushkil","9":"tag-arijit-singh","10":"tag-celebrities","11":"tag-entertainment","12":"tag-kesariya","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nz","16":"tag-tujhe-kitna-chahne-lage","17":"tag-tum-hi"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/259317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=259317"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/259317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/259318"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=259317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=259317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=259317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}