{"id":260291,"date":"2026-01-31T01:58:07","date_gmt":"2026-01-31T01:58:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/260291\/"},"modified":"2026-01-31T01:58:07","modified_gmt":"2026-01-31T01:58:07","slug":"heres-why-blue-origin-just-ended-its-suborbital-space-tourism-program","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/260291\/","title":{"rendered":"Here&#8217;s why Blue Origin just ended its suborbital space tourism program"},"content":{"rendered":"<p>Blue Origin has \u201cpaused\u201d its New Shepard program for the next two years, a move that likely signals a permanent end to the suborbital space tourism initiative.<\/p>\n<p>The small rocket and capsule have been flying since April 2015 and have combined to make 38 launches, all but one of which were successful, and 36 landings. In its existence, the New Shepard program flew 98 people to space, however briefly, and launched more than 200 scientific and research payloads into the microgravity environment.<\/p>\n<p>So why is Blue Origin, founded by Jeff Bezos more than a quarter of a century ago, ending the company\u2019s longest-running program?<\/p>\n<p>\u201cWe will redirect our people and resources toward further acceleration of our human lunar capabilities inclusive of New Glenn,\u201d wrote the company\u2019s chief executive, Dave Limp, in an internal email on Friday afternoon. \u201cWe have an extraordinary opportunity to be a part of our nation\u2019s goal of returning to the Moon and establishing a permanent, sustained lunar presence.\u201d<\/p>\n<p>Move was a surprise<\/p>\n<p>The cancellation came, generally, as a surprise to Blue Origin employees. The company flew its most recent mission eight days ago, launching six people into space. Moreover, the company has four new boosters in various stages of development as well as two new capsules under construction. Blue Origin has been selling human flights for more than a year\u00a0 and is still commanding a per-seat price of approximately $1 million based on recent sales. It was talking about <a href=\"https:\/\/spacenews.com\/blue-origin-to-increase-new-shepard-flight-rate-and-consider-new-spaceports\/\" rel=\"nofollow noopener\" target=\"_blank\">expansion to new spaceports<\/a> in September.<\/p>\n<p>Still, there have always been questions about the program\u2019s viability. In November 2023, <a href=\"https:\/\/arstechnica.com\/space\/2023\/11\/as-virgin-galactic-soars-blue-origins-new-shepard-remains-grounded\/\" rel=\"nofollow noopener\" target=\"_blank\">Ars published an article<\/a> asking how long Bezos would continue to subsidize the New Shepard program, which at the time was \u201chemorrhaging\u201d money. Sources indicate the program has gotten closer to breaking even, but it remains a drain on Blue Origin\u2019s efforts.<\/p>\n<p>More than 500 people spend part or all of their time working on New Shepard, but it also draws on other resources within the company. Although it is a small fraction of the company\u2019s overall workforce, it is nonetheless a distraction from the company\u2019s long-term ambitions to build settlements in space where millions of people will live, work, and help move industrial activity off Earth and into orbit.<\/p>\n","protected":false},"excerpt":{"rendered":"Blue Origin has \u201cpaused\u201d its New Shepard program for the next two years, a move that likely signals&hellip;\n","protected":false},"author":2,"featured_media":260292,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[111,139,69,147,392],"class_list":["post-260291","post","type-post","status-publish","format-standard","has-post-thumbnail","category-space","tag-new-zealand","tag-newzealand","tag-nz","tag-science","tag-space"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/260291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=260291"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/260291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/260292"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=260291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=260291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=260291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}