{"id":263955,"date":"2026-02-02T14:27:08","date_gmt":"2026-02-02T14:27:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/263955\/"},"modified":"2026-02-02T14:27:08","modified_gmt":"2026-02-02T14:27:08","slug":"googles-project-genie-creates-ai-generated-interactive-worlds","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/263955\/","title":{"rendered":"Google\u2019s Project Genie creates AI-generated interactive worlds"},"content":{"rendered":"<p>Last August\u00a0<a href=\"https:\/\/musically.com\/2025\/08\/06\/google-deepminds-genie-3-uses-ai-to-make-game-like-worlds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">we wrote about Genie 3<\/a>, a new \u2018general purpose world model\u2019 from Google using AI to create virtual worlds from text prompts.<\/p>\n<p>Now \u2018Project Genie\u2019 is rolling out for people to actually play with, albeit only if they\u2019re subscribed to Google AI Ultra in the US, which costs $249.99 a month.<\/p>\n<p>\u201cThis experimental research prototype lets users create, explore and remix their own interactive worlds,\u201d\u00a0<a href=\"https:\/\/blog.google\/innovation-and-ai\/models-and-research\/google-deepmind\/project-genie\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">explained Google in a blog post<\/a>\u00a0outlining how Project Genie works and what can be done with it.<\/p>\n<p>It is early days for this technology, but it is already having a ripple effect. Reuters\u00a0<a href=\"https:\/\/www.reuters.com\/business\/videogame-stocks-slide-googles-ai-model-that-turns-prompts-into-playable-worlds-2026-01-30\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reported<\/a>\u00a0that the share prices of games firms including Take-Two Interactive, Roblox and Unity all dropped sharply following the announcement of Project Genie.<\/p>\n<p>We\u2019re following this area with interest, though. If and when this kind of GenAI tool becomes available more widely, what could artists and their teams build with it? Or, indeed, their fans?<\/p>\n<p>Related Stories\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Last August\u00a0we wrote about Genie 3, a new \u2018general purpose world model\u2019 from Google using AI to create&hellip;\n","protected":false},"author":2,"featured_media":263956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[363,367,109151,111,139,69,145],"class_list":{"0":"post-263955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-artificial-intelligence","9":"tag-google","10":"tag-metaverse","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-nz","14":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/263955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=263955"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/263955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/263956"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=263955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=263955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=263955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}