{"id":266549,"date":"2026-02-04T03:45:07","date_gmt":"2026-02-04T03:45:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/266549\/"},"modified":"2026-02-04T03:45:07","modified_gmt":"2026-02-04T03:45:07","slug":"crunchyroll-rolls-out-thai-interface-expands-localized-library","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/266549\/","title":{"rendered":"Crunchyroll Rolls Out Thai Interface, Expands Localized Library"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/variety.com\/t\/crunchyroll\/\" id=\"auto-tag_crunchyroll\" data-tag=\"crunchyroll\" rel=\"nofollow noopener\" target=\"_blank\">Crunchyroll<\/a> is deepening its investment in <a href=\"https:\/\/variety.com\/t\/thailand\/\" id=\"auto-tag_thailand\" data-tag=\"thailand\" rel=\"nofollow noopener\" target=\"_blank\">Thailand<\/a> with the launch of a Thai-language user interface and a significant expansion of localized anime content.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe anime platform is now making more than 500 titles available to Thai subscribers, including over 70 with Thai dubbing and 300 with Thai subtitles. The rollout adds 70-plus new titles to the service \u2013 comprising 26 additional Thai dubs and 44 Thai-subtitled offerings \u2013 as the company aims to strengthen its position in one of Southeast Asia\u2019s most robust anime markets.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe service is available starting at THB99 per month ($3.15) or THB799 ($25.50) annually for the Fan tier, with the Mega Fan plan priced at THB119 ($3.80) monthly or THB999 ($31.80) per year.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCrunchyroll is currently streaming more than 40 winter season simulcasts with Thai localization, including \u201c<a href=\"https:\/\/variety.com\/t\/jujutsu-kaisen\/\" id=\"auto-tag_jujutsu-kaisen\" data-tag=\"jujutsu-kaisen\" rel=\"nofollow noopener\" target=\"_blank\">Jujutsu Kaisen<\/a>\u201d Season 3, \u201cFrieren: Beyond Journey\u2019s End\u201d Season 2, \u201cFire Force\u201d Season 3, \u201cSentenced to Be a Hero,\u201d \u201cThe Demon King\u2019s Daughter is Too Kind!!\u201d and \u201cAn Adventurer\u2019s Daily Grind at Age 29.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe expansion comes as Crunchyroll reports a 50% year-over-year increase in viewership from Thailand, which ranks fourth globally for anime engagement. The market\u2019s appetite for anime theatrical releases was demonstrated last year when \u201c<a href=\"https:\/\/variety.com\/t\/demon-slayer-kimetsu-no-yaiba-infinity-castle-3\/\" id=\"auto-tag_demon-slayer-kimetsu-no-yaiba-infinity-castle-3\" data-tag=\"demon-slayer-kimetsu-no-yaiba-infinity-castle-3\" rel=\"nofollow noopener\" target=\"_blank\">Demon Slayer: Kimetsu no Yaiba Infinity Castle<\/a>\u201d became the highest-grossing anime film of all time in the country.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe streamer plans to continue expanding its Thai offerings throughout 2026, with 147 additional subtitled and dubbed titles planned, along with 19 more catalog titles set for Thai dubbing. By July, Crunchyroll expects to offer approximately 772 anime titles in Thailand, including 228 with Thai dubs \u2014 representing roughly 50% growth in the overall content library.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo support the launch, Crunchyroll is introducing its \u201cChoose Unordinary\u201d brand campaign in Thailand, featuring original character Hime in hand-drawn creative executions.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThailand is one of the most passionate and fastest-growing anime markets in Southeast Asia,\u201d said Rahul Purini, president of Crunchyroll. \u201cWith our Thai-language interface, a major increase in Thai-dubbed and subtitled content, and faster access to simulcasts and localised dubs, we\u2019re making it easier for fans to experience anime in their own language week after week.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe company will also participate in Animonium 2026, a Bangkok anime and Japanese pop culture festival running Feb. 6-8 at Siam Paragon Hall, where it will serve as official sponsor of the event\u2019s live music concerts.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCrunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex, a subsidiary of Sony Music Entertainment (Japan).<\/p>\n","protected":false},"excerpt":{"rendered":"Crunchyroll is deepening its investment in Thailand with the launch of a Thai-language user interface and a significant&hellip;\n","protected":false},"author":2,"featured_media":266550,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[17686,16909,67858,111,139,69,145,4327],"class_list":{"0":"post-266549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-crunchyroll","9":"tag-demon-slayer-kimetsu-no-yaiba-infinity-castle","10":"tag-jujutsu-kaisen","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-nz","14":"tag-technology","15":"tag-thailand"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/266549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=266549"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/266549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/266550"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=266549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=266549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=266549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}