{"id":267662,"date":"2026-02-04T19:09:12","date_gmt":"2026-02-04T19:09:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/267662\/"},"modified":"2026-02-04T19:09:12","modified_gmt":"2026-02-04T19:09:12","slug":"netease-reportedly-had-ai-research-division-but-shut-it-down","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/267662\/","title":{"rendered":"NetEase Reportedly Had AI Research Division but Shut It Down"},"content":{"rendered":"<p>With big tech companies hungry for AI, one might wonder what NetEase, one of the most prominent Chinese publishers, thinks about the matter. To no one&#8217;s surprise, it did think about embracing generative AI and even reportedly had a research division focused on the tech, but it was shut down, according to Goichi Suda (known as Suda51), the creator of Lollipop Chainsaw, who is now working on the action-adventure game <a href=\"https:\/\/store.steampowered.com\/app\/3050900\/ROMEO_IS_A_DEAD_MAN\/\" target=\"_blank\" rel=\"noopener nofollow\">Romeo is a Dead Man<\/a> at Grasshopper Manufacture, a subsidiary of NetEase.<\/p>\n<p>Speaking to <a href=\"https:\/\/www.eurogamer.net\/romeo-is-a-dead-man-suda-51-generative-ai\" target=\"_blank\" rel=\"noopener nofollow\">Eurogamer<\/a>, he revealed that apart from this, the publisher also told its studios not to use AI in games, &#8220;to not use it at all.&#8221; As for the reasons, Suda doesn&#8217;t know for sure, but he has a couple of ideas:<\/p>\n","protected":false},"excerpt":{"rendered":"With big tech companies hungry for AI, one might wonder what NetEase, one of the most prominent Chinese&hellip;\n","protected":false},"author":2,"featured_media":267663,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,43,139,69,145,2673],"class_list":{"0":"post-267662","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-new-zealand","12":"tag-news","13":"tag-newzealand","14":"tag-nz","15":"tag-technology","16":"tag-video-games"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/267662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=267662"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/267662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/267663"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=267662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=267662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=267662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}