{"id":268448,"date":"2026-02-05T05:36:13","date_gmt":"2026-02-05T05:36:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/268448\/"},"modified":"2026-02-05T05:36:13","modified_gmt":"2026-02-05T05:36:13","slug":"ms-comes-after-aldis-low-prices-some-items-only-1p-more-expensive-uk-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/268448\/","title":{"rendered":"M&#038;S comes after Aldi\u2019s low prices &#8211; some items only 1p more expensive | UK | News"},"content":{"rendered":"<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/02\/M-S-food-6721747.jpg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/1\/1200x712\/secondary\/M-S-food-6721747.jpg?r=1770244631845\" alt=\"Food in a fridge in a Marks and Spencer store\" title=\"Food in a fridge in a Marks and Spencer store\" width=\"590\" height=\"393\" fetchpriority=\"high\"\/><\/p>\n<p>M&amp;S aims to become more of a budget-friendly supermarket in the UK (Image: Getty)<\/p>\n<p>Marks and Spencer has compared its prices to Aldi in a bid to become a go-to shopping destination for Brits on a budget. In today&#8217;s cost-of-living environment, shoppers are more conscious than ever of how much they spend on their groceries. However, Marks and Spencer has a reputation for being a high-end supermarket.<\/p>\n<p>The recent expansion of its Remarksable Value range proves <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2164400\/supermarket-changes-tesco-sainsburys-aldi-lidl-asda\/amp\" rel=\"nofollow noopener\" target=\"_blank\">what experts recently told the Daily Express<\/a>, that there would be more cost-friendly, own-label products on supermarket shelves in 2026.\u00a0The supermarket, which <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2148808\/MS-500-new-supermarkets-uk-2026\" rel=\"nofollow noopener\" target=\"_blank\">plans to open 500 new stores<\/a> across the UK over the next few years, recently launched more than 30 value products in its stores nationwide.<\/p>\n<p>It comes as the supermarket aims to double its food business, expanding its options for shoppers, including more budget-friendly options. M&amp;S recently took aim at Aldi, revealing that some of its value range items are only 1p more than its German competitor. It comes as Aldi was recently <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/life\/2166221\/cheapest-uk-supermarket-named-aldi\" rel=\"nofollow noopener\" target=\"_blank\">named the cheapest supermarket in the UK<\/a>, beating the likes of Tesco, Lidl and Asda.\u00a0<\/p>\n<p> READ MORE: <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2166903\/sainsburys-axes-service-ten-years\" rel=\"nofollow noopener\" target=\"_blank\"> Sainsbury\u2019s axes service after 10 years &#8211; major change at 50 UK stores <\/a><\/p>\n<p> READ MORE: <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2166310\/tesco-clubcard-members-issued-february-voucher-deadline\" rel=\"nofollow noopener\" target=\"_blank\"> Tesco Clubcard shoppers issued new February 2026 deadline <\/a><\/p>\n<p>For example, M&amp;S points out that its 5% Fat British Beef Mince costs \u00a35.20 for 500g, down from \u00a36.75. In comparison, the same kind of product costs \u00a35.19, meaning there is only a 1p difference in the two.\u00a0<\/p>\n<p>In total, more than 40 products have been added to Marks and Spencer&#8217;s value range since 2023. There are now more than 125 everyday products in the Remarksable Value range, <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/food\/1324225\/marks-and-spencer-remarksable-value-food-prices\" rel=\"nofollow noopener\" target=\"_blank\">which first launched in 2020<\/a>.<\/p>\n<p>M&amp;S has claimed that more and more shoppers are coming to its stores <a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/news\/uk\/2166478\/major-uk-supermarket-loses-crown\" rel=\"nofollow noopener\" target=\"_blank\">for their &#8216;big shop&#8217;<\/a>.<\/p>\n<p>&#8220;For M&amp;S, becoming a shopping list retailer is about offering core ingredients and products at the right price without compromising on quality,&#8221; said Kara Greatorex, Chief Commercial Officer at M&amp;S Food.<\/p>\n<p>&#8220;Over the last few years, we have improved the Remarksable Value range by lowering the price of core shopping trolley essentials, whilst retaining the quality and sourcing credentials M&amp;S is known for.&#8221;<\/p>\n<p class=\"withoutCaption\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/02\/london-england-shoppers-walk-past-signage-for-a-marks-and-spencer-m-s-food-hall-on-january-19-672175.jpeg\" class=\"zoomEnabled\" data-img=\"https:\/\/cdn.images.express.co.uk\/img\/dynamic\/1\/1200x712\/secondary\/london-england-shoppers-walk-past-signage-for-a-marks-and-spencer-m-s-food-hall-on-january-19-6721750.jpg?r=1770244631856\" alt=\"M&amp;S Food sign outside a store in the UK\" title=\"M&amp;S Food sign outside a store in the UK\" width=\"590\" height=\"393\" loading=\"lazy\"\/><\/p>\n<p>Marks and Spencer recently announced plans for 500 new stores across the UK (Image: Getty)<\/p>\n<p>She added: &#8220;Families are now more likely than ever to come to M&amp;S Food for trusted value and to help them when they shop with us, there are now over 250 products across M&amp;S Food\u2019s three value ranges, Remarksable Value, Dropped and Locked and Bigger Pack, Better Value.&#8221;<\/p>\n<p>Aldi was recently named the cheapest supermarket in the UK by consumer group Which?. This was based on a basket of 89 popular\u00a0<a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/latest\/food-prices\" rel=\"nofollow noopener\" target=\"_blank\">grocery<\/a>\u00a0items in January.<\/p>\n<p>The analysis shows that a basket of essentials at Aldi was \u00a322.91 less than at <a data-link-tracking=\"InArticle|Link\" title=\"Morrisons\" href=\"https:\/\/www.express.co.uk\/latest\/morrisons\" rel=\"nofollow noopener\" target=\"_blank\">Morrisons<\/a>. However, Lidl was less than \u00a32 more expensive, taking the second spot on the list.<\/p>\n<p>Julie Ashfield, chief commercial officer at Aldi UK, said: &#8220;We know that winter is the toughest season for household budgets, which is why we are so committed to providing our customers with the best possible value.&#8221;<\/p>\n<p>Experts recently revealed what trends we will see in supermarkets in 2026. Among them were more own-label products in a bid to win over customers who are more conscious of grocery bills.\u00a0<\/p>\n<p>According to Kantar and IGD data, 53% of sales at Aldi, 67% at Lidl, and 52% at Tesco were made up of own-label goods towards the end of last year. Meanwhile, own-label supermarket sales hit close to \u00a31 billion in December 2025, setting a new record.<\/p>\n<p>Personal finance expert Kevin Marshall echoes this prediction, explaining they are a logical choice in today\u2019s challenging cost-of-living environment and an opportunity for supermarkets to\u00a0<a data-link-tracking=\"InArticle|Link\" href=\"https:\/\/www.express.co.uk\/life-style\/food\/2161328\/i-taste-tested-anchor-butter-supermarket-rivals\" rel=\"nofollow noopener\" target=\"_blank\">rival premium labels<\/a>.<\/p>\n<p>&#8220;The differences in quality [between brands and non-brands] are almost unnoticeable,&#8221; he said.<\/p>\n<p>Meanwhile, Patrick Young, managing director of research company PRS IN VIVO, says this change means &#8220;brands will have to work harder to justify their price point&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"M&amp;S aims to become more of a budget-friendly supermarket in the UK (Image: Getty) Marks and Spencer has&hellip;\n","protected":false},"author":2,"featured_media":268449,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[46051,138,152534,2917,4745,152533,111,139,69,7227],"class_list":["post-268448","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-aldi","tag-business","tag-cheapest-supermarket","tag-cost-of-living","tag-groceries","tag-marks-and-spencer","tag-new-zealand","tag-newzealand","tag-nz","tag-supermarkets"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/268448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=268448"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/268448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/268449"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=268448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=268448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=268448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}