What\u2019s the problem you\u2019re trying to solve or the gap you\u2019re trying to fill?<\/p>\n
Modern women are balancing increasingly demanding lifestyles, yet they often lack convenient, science-backed nutrition that fits seamlessly into their day. The market is crowded with generic products, but few truly address women\u2019s specific health needs with clean, targeted formulas. I created AEGE to fill that gap\u2014offering portable, evidence-based nutrition that supports both wellness and beauty, without compromise.<\/p>\n
What was the moment when you had the idea for this startup?<\/p>\n
The idea took shape during my time at Yale SOM, where I immersed myself in coursework and conversations about global health and nutrition science. It truly crystallized after I returned to China, where evolving pandemic precautions kept daily life\u2014and health choices\u2014highly fragmented. Busy women were stretched thin, constantly juggling responsibilities, and often putting their own wellbeing last. I realized they needed a way to care for themselves that was both effective and effortless. That\u2019s when it clicked: real impact starts with \u00a0transforming nutrition from a luxury to an accessible, simple part of everyday life.<\/p>\n
What\u2019s the biggest milestone your startup has hit so far?<\/p>\n
In under two years, AEGE has grown from an idea to a category-defining brand. Our most significant milestone came this year, when we earned triple-market recognition from iiMedia Research, a leading independent analytics firm, which awarded us high rankings in its lists recognizing online sales volume, word-of-mouth consumer buzz, and leadership in the nutrition shake space. This achievement was widely covered by Chinese media, including features in publications such as China Business News<\/a>. Alongside selling over one million units of our flagship product, this wave of recognition from both independent analysts and the press affirmed that we\u2019re truly meeting a need.<\/p>\n What was the most important resource Yale SOM contributed to your startup?<\/p>\n