{"id":273285,"date":"2026-02-08T04:31:19","date_gmt":"2026-02-08T04:31:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/273285\/"},"modified":"2026-02-08T04:31:19","modified_gmt":"2026-02-08T04:31:19","slug":"aussie-who-brokers-some-of-hollywoods-biggest-deals-reveals-the-wild-demands-one-a-list-pop-star-made-and-the-surprising-celebrity-who-was-a-dream-to-work-with","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/273285\/","title":{"rendered":"Aussie who brokers some of Hollywood’s biggest deals reveals the wild demands one A-list pop star made – and the surprising celebrity who was a dream to work with"},"content":{"rendered":"

An Aussie talent and brand strategist has revealed what it’s really like working with some of the world’s biggest celebrities.<\/p>\n

Dylan Davey founded his talent agency The Social Inc. in 2020 when he was just 21, and has negotiated deals with the likes of J-Lo<\/a>, Justin Bieber<\/a>, and Gwyneth Paltrow<\/a>.<\/p>\n

He told Daily Mail, he has experienced some ‘wild rides over the years’, detailing which stars he struggled to work with and who he absolutely loved.\u00a0<\/p>\n

‘J-Lo always sticks in my mind,’ Dylan, 27, said when asked which celebrity sent him the toughest demands to fulfill.<\/p>\n

‘She travelled with a touring party of over 45 people, each needing an individual room.<\/p>\n

‘[She] requested very specific furniture in her dressing room, a team of 10 dancers, a private jet and even special juice flown in from LA.\u00a0<\/p>\n

\"Aussie <\/p>\n

Aussie talent and brand strategist Dylan Davey, 27, has revealed what it’s really like working with some of the world’s biggest celebrities<\/p>\n

‘At that level, logistics become a military operation \u2013 but she was fantastic to work with.’<\/p>\n

Jennifer Lopez, 56, embarked on her fifth concert tour, Up All Night, last July, kicking things off in Pontevedra, Spain, before concluding in August in Sardinia, Italy<\/a>.\u00a0<\/p>\n

It was her first tour in six years, following It’s My Party, and featured a total of twenty shows.\u00a0\u00a0<\/p>\n

Dylan went on to say his work always ‘varies from person to person’, but admitted he finds musicians the hardest to work with.\u00a0<\/p>\n

‘Not because they’re difficult people, but because their worlds are far more chaotic,’ he said.\u00a0<\/p>\n

‘You’re working around touring schedules, constant travel and creative cycles, and pinning down time can be a real challenge.\u00a0<\/p>\n

‘We always try to get proper meeting time, or a call, to build that relationship. Ultimately, it usually comes down to their motivation.\u00a0<\/p>\n

‘If talent sees a deal as purely transactional, it shows. If they genuinely believe in it, they’ll move mountains to make it work – and everyone enjoys the process a lot more.’<\/p>\n

\"'J-Lo <\/p>\n

‘J-Lo always sticks in my mind,’ Dylan said. ‘She travelled with a touring party of over 45 people, each needing an individual room’<\/p>\n

As for the people he has loved working with, Dylan said the ‘easiest’ client he ever had may come as a shock to some.\u00a0\u00a0<\/p>\n

‘One of the easiest and most impressive experiences was working with Kourtney Kardashian Barker on her partnership with boohoo.com,’ he revealed.<\/p>\n

Kourtney, 46, who is married to\u00a0Blink-182 drummer Travis Barker, released her first collection with Boohoo in September 2022 during New York Fashion Week.<\/a><\/p>\n

Her second collection with the brand came in September 2023, with the partnership aiming to promote sustainable practices in fast fashion.\u00a0<\/p>\n

‘She was genuinely engaged \u2013 across calls, creative direction and design details \u2013 because she truly believed in the partnership,’ Dylan said of the reality TV star.<\/p>\n

‘That’s the difference. When talent really connects with what you’re bringing them, they invest emotionally and creatively, not just commercially.\u00a0<\/p>\n

‘That deal was the one that really put us on the map.\u00a0<\/p>\n

‘We spent over a year building a sustainably-focused collection with Kourtney and her team.’<\/p>\n

\"'[She] <\/p>\n

‘[She] requested very specific furniture in her dressing room, a team of 10 dancers, a private jet and even special juice flown in from LA,’ Dylan added<\/p>\n

‘It went on to become the brand’s biggest-selling range ever, selling out five times and generating global press,’ he added.<\/p>\n

Dylan said it ‘was a real pinch-me moment’ to see the Kourtney x Boohoo collaboration promoted on a billboard in Times Square, Manhattan.\u00a0\u00a0<\/p>\n

‘The next day, sitting with Travis Barker and watching her walk the catwalk, with the full Kardashian camera crew capturing everything, was incredibly rewarding,’ he recalled.<\/p>\n

‘It reinforced why creating the right opportunity before it’s ever presented is so important.\u00a0<\/p>\n

‘The better the alignment, the more effort the talent puts in, and that’s what ultimately differentiates a forgettable deal from one that genuinely passes into popular culture.’<\/p>\n

Dylan, who claims to have negotiated more than \u00a3150 million (AU$293 million) in celebrity deals, said the secret behind his company’s success is ‘authenticity’.<\/p>\n

‘The celebrity brand deals that really work are the ones with genuine alignment and passion. The talent has to truly believe in what they’re putting their name to,’ he explained.<\/p>\n

‘If it’s just a cash grab, you’ll never get 100% from them, and that’s when deals become harder and can start to fall apart.’\u00a0<\/p>\n

\"'One <\/p>\n

‘One of the easiest and most impressive experiences was working with Kourtney Kardashian Barker on her partnership with boohoo.com,’ Dylan said\u00a0<\/p>\n

‘There’s a huge amount of pressure behind the scenes.\u00a0Sometimes you’re working for months to get a deal over the line,’ he continued.<\/p>\n

‘[You’re] juggling different personalities and egos, tight timelines, brand considerations and public opinion all at once.\u00a0<\/p>\n

‘You often need to make big decisions very quickly. What matters most in those moments is being human and honest.\u00a0<\/p>\n

‘Trying to impress someone just because they’re famous rarely works. Treating them like people first is my advice.’<\/p>\n

Dylan joked that he is ‘half-Australian’ because he grew up between Perth and the UK, with his father,\u00a0Jamie Addicoat, becoming one of the ‘first’ celebrity trainers.<\/p>\n

‘My dad was one of the first celebrity personal trainers, he trained people like Kylie Minogue, Ozzy Osbourne and Madonna in the ’80s and ’90s,’ Dylan said.<\/p>\n

‘He built a really unique brand by being tough, uncompromising and disciplined.\u00a0<\/p>\n

‘[He]\u00a0went on to have best-selling VHS tapes, books and TV appearances around the world.’\u00a0<\/p>\n

\"Dylan <\/p>\n

Dylan said stars like Nicole Kidman, Margot Robbie (right) and Jacob Elordi (left) are ‘normal, personable and professional’ despite the fame because of their Aussie roots<\/p>\n

Dylan’s upbringing ‘shaped’ how he approaches talent today and he wants to bring his new brand, The Social Elite, to Australia.\u00a0<\/p>\n

‘Australian talent tends to have a confidence that doesn’t tip into entitlement \u2013 they are ambitious but also come across really well,’ he said.<\/p>\n

‘The entertainment industry in Australia is tough, with fewer opportunities, and that creates a pool of talent with real drive and professionalism.\u00a0<\/p>\n

‘They show up prepared. Many Aussie actors have had to prove themselves in smaller markets before breaking internationally, which definitely builds resilience.’<\/p>\n

He said that stars like Nicole Kidman, Margot Robbie and Jacob Elordi are ‘normal, personable and professional’ despite the fame because of their Aussie roots.\u00a0<\/p>\n

‘That’s exactly why we’re now expanding The Social Elite into Australia,’ he said.<\/p>\n

‘There’s an incredible pool of talent and brands here that are globally relevant but still authentic.<\/p>\n

‘That combination works extremely well in the bright lights of Hollywood and on the world stage.’<\/p>\n","protected":false},"excerpt":{"rendered":"An Aussie talent and brand strategist has revealed what it’s really like working with some of the world’s…\n","protected":false},"author":2,"featured_media":273286,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[557,156,18765,2980,111,139,69,46365,1766],"class_list":{"0":"post-273285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-dailymail","9":"tag-entertainment","10":"tag-gwyneth-paltrow","11":"tag-justin-bieber","12":"tag-new-zealand","13":"tag-newzealand","14":"tag-nz","15":"tag-travis-barker","16":"tag-tvshowbiz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/273285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=273285"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/273285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/273286"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=273285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=273285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=273285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}