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NOVA Entertainment has unveiled the next phase of its bold Nova FM brand positioning campaign Don\u2019t Think, Just Nova, featuring key Nova on-air talent.<\/p>\n
The campaign is designed to amplify Nova Network\u2019s 2026 programming lineup, including the launch of two new shows today on the network: Nova 96.9\u2019s Sydney Breakfast show, Ricki-Lee & Tim and Nova Network\u2019s national Drive show Fitzy, Wippa & Kate.<\/p>\n
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Rolling out nationally from today across Sydney, Melbourne, Adelaide, Perth and Brisbane and featuring key Nova talent from each market.<\/p>\n
For this phase, the creative has evolved to hero the Nova Network\u2019s show lineup and position both the brands and the network\u2019s presenters as the antidote to the daily overwhelm and overthinking audiences experience.<\/p>\n
Developed in partnership with creative innovation company R\/GA, Don\u2019t Think, Just Nova is a reminder that we can take at least one of life\u2019s decisions \u2013 namely what to listen to \u2013 off our to-do list.<\/p>\n
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Adam Johnson, NOVA Entertainment\u2019s Chief Growth Officer, said \u201cOur new show lineups gave us a really exciting opportunity to build on the 2025 success of the Don\u2019t Think, Just Nova campaign. The success of the campaign, which saw a marked increase in brand awareness, consideration and \u2013 most importantly \u2013 audiences, gave us the confidence to use this brand platform in this next phase, bringing our talent together in a bold, fun and visually arresting way.\u201d<\/p>\n
NOVA\u2019s Marketing Director Troy Pearce added \u201cBuilding on the strong momentum of last year\u2019s Don\u2019t Think, Just Nova campaign, which really cemented spontaneity as the heart of our brand, this next phase demonstrates it in an even more playful and prominent way. Working in partnership with R\/GA, we\u2019ve created a campaign that puts our talent front and centre as the antidote to overwhelm. The campaign translates an emotive brand proposition into something tangible at a show level.\u201d<\/p>\n
Rachel Blacklaws, Creative Director at R\/GA, said \u201cBecause brands are built over time, we relished the opportunity to tackle our second campaign for the Don\u2019t Think, Just Nova platform with a truly \u2018product\u2019 centric interpretation of the brand campaign. Uniquely, this isn\u2019t a campaign about telling people what to think. It\u2019s about reminding them how good it feels not to.\u201d<\/p>\n
Nova will be going to market with a phased, multi-channel campaign across a three-month period. Out of Home investment includes digital large format, transit, street furniture and rail replacements. Paid media will be supported by Nova\u2019s owned and social channels.<\/p>\n
Credits:<\/p>\n
NOVA Entertainment<\/p>\n
Chief Growth Officer: Adam Johnson<\/p>\n
Marketing Director: Troy Pearce<\/p>\n
Brand Marketing Manager: Sam McGraw<\/p>\n
Senior Brand Designer: Dave MacCue<\/p>\n
Graphic Designer: Rikki Hopton<\/p>\n
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Photography <\/p>\n
Photography: Peter Brew-Bevan<\/p>\n
Retouching: Abbie Muntz at Faux Pink<\/p>\n
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Creative Innovation Company: R\/GA<\/p>\n
Managing Director: Victoria Curro<\/p>\n
Executive Creative Director: Ben Yabsley<\/p>\n
Creative Director: Rachel Blacklaws<\/p>\n
Creative Director: Henry Cook<\/p>\n
Associate Creative Director: Courtney Fay<\/p>\n
Associate Design Director: Jin Bae<\/p>\n
Group Account Director: Josh Agnew<\/p>\n
Account Director: Matilda Lundy<\/p>\n
Executive Content Producer: Kyle Belcher<\/p>\n
Executive Strategy Director: Marie Conley<\/p>\n
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Production Company: Limehouse<\/p>\n
Post: Limehouse<\/p>\n
CGI Artists: Chris Andrews & Rhys White<\/p>\n
Retouch: James Lucas<\/p>\n
Production: Ashlee Savins & Gio Maselli<\/p>\n
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Media Agency: Mindshare<\/p>\n","protected":false},"excerpt":{"rendered":"NOVA Entertainment has unveiled the next phase of its bold Nova FM brand positioning campaign Don\u2019t Think, Just…\n","protected":false},"author":2,"featured_media":274710,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[154926,156,154927,154928,157,111,139,142220,154929,69,154930],"class_list":{"0":"post-274709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-adam-johnson","9":"tag-entertainment","10":"tag-fitzy-wippa-kate","11":"tag-jase-lauren","12":"tag-music","13":"tag-new-zealand","14":"tag-newzealand","15":"tag-nova-entertainment","16":"tag-nova-network","17":"tag-nz","18":"tag-ricki-lee-tim"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/274709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=274709"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/274709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/274710"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=274709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=274709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=274709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}