![\"Aiir](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2025\/12\/RTUKPackageDeal1webp.webp.webp\")
<\/a><\/p>\nPG Tips will sponsor PopMaster with Ken Bruce on Greatest Hits Radio for three months.<\/p>\n
The agreement, brokered by Omnicom Media\u2019s PHD, runs from the end of February until May and marks Bauer Media Audio UK\u2019s first partnership with PG Tips. <\/p>\n
PopMaster airs on Greatest Hits Radio each weekday and is a key part of the station\u2019s schedule, drawing listeners back at the same time each day to play along. <\/p>\n
The sponsorship is built around the idea of putting the kettle on, targeting moments when audiences are most likely to be listening during breakfast and mid-morning.<\/p>\n
PG Tips branding will feature through live reads, branded credits around PopMaster, and promotional trails voiced by Ken. Messaging will also appear more widely across the station during the sponsorship period.<\/p>\n
Simon Kilby, Managing Director of Bauer Media Advertising, said the partnership brings together two familiar British rituals in a way that fits naturally with listener behaviour.<\/p>\n
Heidi Williams, Marketing Controller at PG Tips, said the brand was keen to be part of a shared daily pause that brings listeners together around the quiz.<\/p>\n
\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
<\/p>\n
Get real time updates directly on you device, subscribe now.<\/p>\n
\t\tSubscribe<\/p>\n","protected":false},"excerpt":{"rendered":"
PG Tips will sponsor PopMaster with Ken Bruce on Greatest Hits Radio for three months.…\n","protected":false},"author":2,"featured_media":277615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-277614","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/277614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=277614"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/277614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/277615"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=277614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=277614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=277614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/02\/PG-Ken-PopMaster--scaled.jpg\"\/)