{"id":278163,"date":"2026-02-11T05:31:18","date_gmt":"2026-02-11T05:31:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/278163\/"},"modified":"2026-02-11T05:31:18","modified_gmt":"2026-02-11T05:31:18","slug":"demand-profitability-up-in-latest-business-survey","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/278163\/","title":{"rendered":"Demand, profitability up in latest business survey"},"content":{"rendered":"<p>Construction, freight, retail and hospitality\/tourism businesses are all big improvers in Forsyth Barr\u2019s Pulse of New Zealand Business survey.<\/p>\n<p>There had been a material step up in demand over the past three months and profitability expectations for the next 12 months, compared to the investment firm\u2019s previous survey.<\/p>\n<p>About 50% of respondents were budgeting for higher profits over the year ahead, compared with 30% in the last two surveys and about 30% reported stronger demand over the past three months \u2014 compared with low teens in the previous two.<\/p>\n<p>That was consistent with businesses moving beyond stabilisation and into recovery.<\/p>\n<p>By contrast, perceptions of whether the economy was heading in the right direction had only improved modestly.<\/p>\n<p>The broadening of the recovery was being led by the regions, which continued to outperform Auckland, Wellington and Christchurch by a widening margin.<\/p>\n<p>Medium-sized enterprises also led the charge, remaining the most positive cohort on both recent trading and the outlook.<\/p>\n<p>Deteriorating demand had fallen away as the dominant concern, consistent with activity in the economy improving and confidence across many sectors.<\/p>\n<p>In its place, increasing competition and the need to adapt to new technology were becoming more prominent.<\/p>\n<p>Perceptions of government remained broadly positive but had not materially changed. \u2014 Allied Media<\/p>\n","protected":false},"excerpt":{"rendered":"Construction, freight, retail and hospitality\/tourism businesses are all big improvers in Forsyth Barr\u2019s Pulse of New Zealand Business&hellip;\n","protected":false},"author":2,"featured_media":278164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[138,219,111,139,69],"class_list":{"0":"post-278163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-business","9":"tag-economy","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/278163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=278163"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/278163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/278164"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=278163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=278163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=278163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}