The lab wars are getting litigious.<\/p>\n
What\u2019s happening: Function Health filed a false advertising and unfair competition lawsuit against rival Superpower.<\/p>\n
Fightin\u2019 words. The complaint alleges a \u201csweeping campaign of deception\u201d centered on Superpower\u2019s claim of offering screenings with \u201c100+ biomarkers.\u201d Function argues that while most are directly from blood tests, the remainder are algorithmically derived \u2014 an \u201cembellishment\u201d it says improperly attracts customers.<\/p>\n
Case file. As competitors in diagnostic-led preventative health<\/a>, both companies aim to disrupt traditional healthcare through high-agency, consumer-first platforms.<\/p>\n Scaling quickly, Function raised $298M<\/a> and acquired full-body MRI platform Ezra while launching a \u201chealth superintelligence\u201d layer bridging wellness and medicine. Meanwhile, Superpower expanded<\/a> its \u201csuper-app,\u201d buying at-home testing company Base and hormonal health platform Feminade.<\/p>\n In brief. With both outsourcing diagnostics to Quest, the battle is about business practices, not bloodwork. And unlike hardware patents\u2014with notable suits from Oura<\/a>, WHOOP<\/a>, or Hyperice<\/a>\u2014 defending AI-driven software protocols is far murkier, especially as FDA oversight loosens.<\/p>\n Punchline: A difference of interpretation, the suit is unlikely to deter competition as consumers seek DIY care concierges.<\/p>\n","protected":false},"excerpt":{"rendered":"The lab wars are getting litigious. What\u2019s happening: Function Health filed a false advertising and unfair competition lawsuit…\n","protected":false},"author":2,"featured_media":278229,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[134,527,111,139,69],"class_list":{"0":"post-278228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-healthcare","8":"tag-health","9":"tag-healthcare","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/278228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=278228"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/278228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/278229"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=278228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=278228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=278228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}