{"id":279031,"date":"2026-02-11T17:26:09","date_gmt":"2026-02-11T17:26:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/279031\/"},"modified":"2026-02-11T17:26:09","modified_gmt":"2026-02-11T17:26:09","slug":"google-pixel-made-up-around-1-of-active-smartphones-in-2025","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/279031\/","title":{"rendered":"Google Pixel made up around 1% of active smartphones in 2025"},"content":{"rendered":"

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Google Pixel is undoubtedly a small player in the overall smartphone market, but it\u2019s steadily growing and, thanks to a new report, we have a slightly better idea of how many Pixels there are out in the wild.<\/p>\n

A report from Counterpoint Research<\/a> breaks down the global share of active smartphones with Apple, of course, being the runaway leader. As our sister site 9to5Mac pointed out<\/a>, nearly 1 in 4 active smartphones in the world are iPhones, at least as of 2025, or just shy of 25%. Samsung comes in second place, with just shy of 20% of the active smartphone market share, and both brands have over a billion active devices out on the market.<\/p>\n

Counterpoint says:<\/p>\n

Each of the eight leading smartphone OEMs had an active installed base exceeding 200 million devices in 2025, together accounting for over 80% of the global active installed base. Only Apple and Samsung have surpassed the one-billion active devices milestone, showing their ability to keep users engaged over time.<\/p>\n

The list goes on to feature Xiaomi, Oppo\/OnePlus, Vivo, Transsion brands, Huawei, Honor, Motorola, and Realme in that order. At the very bottom of the list, eleventh place, is Google Pixel, with maybe a whopping 1% of the total market, at least based on the chart shared. It could be less than that, though.<\/p>\n

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That\u2019s not exactly nothing, especially if we\u2019re considering that 20% is already over a billion devices. At bare minimum, Google made up enough of a share that it\u2019s no longer relegated to \u201cOthers\u201d status, at least in this breakdown. After a decade in the game, that\u2019s a big achievement on Google\u2019s part.<\/p>\n

Basically, Google just found its Paul Rudd \u201clook at us\u201d moment<\/a>.<\/p>\n

Anyway, let\u2019s break out some \u201cnapkin math\u201d here on this chart. <\/p>\n

Counterpoint says that Honor is the latest brand to have crossed the 200 million active device figure, with \u201cMotorola and realme\u201d being \u201cclose to reaching this milestone.\u201d From there, we can get a very rough idea of how many Pixels are being used today. Motorola is the one closest to Honor here, so if Motorola isn\u2019t very far from 200 million, we can assume that Google Pixel is somewhere around 20-40 million range. We\u2019re basing that on the chart itself, and the size of the Pixel share versus Motorola\u2019s. Again, rough math at best, but it\u2019s an idea. That might in the right ballpark, though, given that Google had sold around 30 million Pixel phones from 2016-2022<\/a>, and has only grown in the time since, especially recently<\/a>. <\/p>\n

More on Google Pixel:<\/p>\n

Follow Ben:\u00a0Twitter\/X<\/a>,\u00a0Threads<\/a>, Bluesky<\/a>, and\u00a0Instagram<\/a><\/p>\n

Will Sattelberg contributed to this article.<\/p>\n

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