{"id":280352,"date":"2026-02-12T11:19:09","date_gmt":"2026-02-12T11:19:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/280352\/"},"modified":"2026-02-12T11:19:09","modified_gmt":"2026-02-12T11:19:09","slug":"blackpinks-jennie-buys-15-mil-building-in-central-seoul-reportedly-all-in-cash","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/280352\/","title":{"rendered":"BLACKPINK&#8217;s Jennie buys $15 mil. building in central Seoul \u2014 reportedly all in cash"},"content":{"rendered":"<p><img src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/02\/159a6a63-2bd7-4419-a677-04a062527275.jpg\" style=\"height: auto; aspect-ratio: 658 \/ 938; width: 100%; display: block; margin-left: auto; margin-right: auto\" alt=\"BLACKPINK's Jennie \/ Xportsnews\" decoding=\"async\" loading=\"eager\" fetchpriority=\"high\"\/><\/p>\n<p>BLACKPINK&#8217;s Jennie \/ Xportsnews<\/p>\n<p class=\"editor-p\">Jennie of global K-pop powerhouse BLACKPINK is making headlines not just for her music, but for a bold real estate move that has stunned Korea\u2019s property watchers. The singer has reportedly purchased a building in Seoul\u2019s Yongsan District for 20 billion won (about $15 million), and industry sources say the deal was made entirely in cash.<\/p>\n<p class=\"editor-p\">On Wednesday, Korea Economic Broadcasting cited investment banking and real estate industry sources as saying Jennie bought a building in Dongbinggo-dong, Yongsan District, in May last year and completed the ownership transfer in December.<\/p>\n<p class=\"editor-p\">The property, originally built in 1970, sits in the northern part of Dongbinggo-dong, an area known for its cluster of embassy residences. The building has a land area of 595 square meters and a total floor area of 551.08 square meters, with one basement level and two above-ground floors. It is currently used as the Iraqi Embassy in Seoul.<\/p>\n<p class=\"editor-p\">Dongbinggo-dong has recently drawn attention as development accelerates across Yongsan. The area is closely linked to the large-scale Hannam New Town redevelopment project and the creation of Yongsan Park, which is being built on land returned by the U.S. military. The nearby Hannam 5 District is undergoing redevelopment, while the former U.N. Command site and Camp Kim site are also slated for high-end residential development. The location is widely considered one of Seoul\u2019s most strategically positioned redevelopment zones.<\/p>\n<p class=\"editor-p\">Jennie\u2019s aggressive real estate moves in Yongsan have fueled online buzz, especially among younger Koreans who track celebrity investments as closely as comeback teasers. In 2023, she purchased a luxury villa in U.N. Village for 5 billion won entirely in cash. Last year, she also rented an entire newly built building in Hannam-dong to establish her one-person agency, Odd Atelier.<\/p>\n<p class=\"editor-p\">According to registry records cited in the report, no separate mortgage was set on the newly acquired Dongbinggo property, leading industry observers to assume the purchase was fully cash-funded \u2014 a detail that has amplified social media reactions about her financial power and independence.<\/p>\n<p class=\"editor-p\">When asked about the report, her agency Odd Atelier told Xportsnews Wednesday, &#8220;We ask for your understanding that we cannot confirm details regarding the artist\u2019s private life.&#8221;<\/p>\n<p class=\"editor-p\">Jennie is currently preparing to return with BLACKPINK\u2019s third mini-album \u201cDEADLINE,\u201d set for release on Feb. 27. As anticipation builds for the group\u2019s comeback, her real estate move is adding another layer of intrigue to a star who continues to dominate both charts and headlines.<\/p>\n<p class=\"editor-p\">This article from Xportsnews is adapted by a generative AI system and edited by The Korea Times.<\/p>\n","protected":false},"excerpt":{"rendered":"BLACKPINK&#8217;s Jennie \/ Xportsnews Jennie of global K-pop powerhouse BLACKPINK is making headlines not just for her music,&hellip;\n","protected":false},"author":2,"featured_media":280353,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":{"0":"post-280352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-entertainment","9":"tag-music","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/280352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=280352"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/280352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/280353"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=280352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=280352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=280352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}