{"id":281014,"date":"2026-02-12T20:32:11","date_gmt":"2026-02-12T20:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/281014\/"},"modified":"2026-02-12T20:32:11","modified_gmt":"2026-02-12T20:32:11","slug":"counterpoint-the-foldable-smartphone-market-to-open-a-new-chapter-in-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/281014\/","title":{"rendered":"Counterpoint: The foldable smartphone market to open a new chapter in 2026"},"content":{"rendered":"

Analysts at Counterpoint say that the foldable smartphone market is about to enter a phase. After a cyclical recovery last year, 2026 will mark the beginning of a more sustainable expansion phase.<\/p>\n

While last year’s strategy for many smartphone makers was to normalize inventory and proceed with extra caution when it came to new releases, this year we will likely see a more aggressive push into the foldable segment.<\/p>\n

\"Counterpoint:<\/p>\n

Thanks to technological advancements and better execution, the book-style foldables have become more popular and now account for 52% of all foldable sales. The analysts predict that their share will reach 65% this year.<\/p>\n

The improvements in hardware have also shifted consumer perception of these devices. They are now seen as good productivity-led value propositions instead of just a tech showcase or a form-factor novelty.<\/p>\n

The report also highlights the importance of Apple releasing its foldable iPhone this fall, as it’s expected to boost foldable sales even further.<\/p>\n

In response to Apple’s foldable iPhone, other smartphone makers are rumored to release their wider, book-style foldables to compete with the first iPhone Fold (tentative name) directly. Samsung is doubling down on its book-style foldable lineup as it’s working on a wider foldable<\/a> like the iPhone Fold. Honor<\/a> and Oppo<\/a> are also rumored to be working on wide foldables.<\/p>\n

Moving forward, the companies will continue to offer clamshell foldables as complementary devices within the style-led and entry-premium market segments.<\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Analysts at Counterpoint say that the foldable smartphone market is about to enter a phase. After a cyclical…\n","protected":false},"author":2,"featured_media":281015,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[342,111,139,69,145],"class_list":{"0":"post-281014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-mobile","9":"tag-new-zealand","10":"tag-newzealand","11":"tag-nz","12":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/281014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=281014"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/281014\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/281015"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=281014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=281014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=281014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}