{"id":282951,"date":"2026-02-13T23:28:07","date_gmt":"2026-02-13T23:28:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/282951\/"},"modified":"2026-02-13T23:28:07","modified_gmt":"2026-02-13T23:28:07","slug":"tumm-se-tumm-tak-strengthens-its-position-as-zee-tvs-top-rated-series","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/282951\/","title":{"rendered":"&#8216;Tumm Se Tumm Tak&#8217; strengthens its position as ZEE TV\u2019s top-rated series"},"content":{"rendered":"<p>ZEE TV\u2019s leading series <a href=\"https:\/\/www.bizasialive.com\/tumm-se-tumm-tak-on-zee-tv-cast-story-impact\/\" rel=\"nofollow noopener\" target=\"_blank\">\u2018Tumm Se Tumm Tak\u2019<\/a>, produced by Prateek Sharma and Parth Shah under Studio LSD, has continued to maintain a strong presence in Indian television ratings. <\/p>\n<p>The show has gained attention for its character\u2011driven narrative and its focus on emotional storytelling rather than high\u2011intensity drama.<\/p>\n<p>At the centre of the series is Anu, portrayed by Niharika Chouksey, a 19-year-old navigating family expectations, personal growth and emerging responsibilities within a middle\u2011class environment. Opposite her is Sharad Kelkar in the role of Aryavardhan, a 46-year-old business leader characterised by restraint, composure and an emotionally guarded outlook shaped by past experiences.<\/p>\n<p>The dynamic between the two leads is built around gradual character progression, with the storyline emphasising conversation, emotional conflict and evolving mutual understanding. The narrative structure avoids rapid plot twists and instead focuses on the internal journeys of the characters.<\/p>\n<p>Studio LSD, the production house behind the series, has previously worked on television projects known for exploring themes outside formula-driven storytelling. With \u2018Tumm Se Tumm Tak\u2019, the studio continues its approach of presenting layered characters and a grounded visual style.<\/p>\n<p>The show has also been noted for its cinematography and performance style, with scenes designed to reflect everyday emotional situations. The restrained treatment aims to offer viewers a more intimate portrayal of the characters\u2019 experiences.<\/p>\n<p>Audience response to the series has been consistently positive, contributing to its strong TRP performance. The pairing of Anu and Aryavardhan has become a focal point of discussion among viewers on social media, where many follow the progression of their storyline and interactions.<\/p>\n<p>\u2018Tumm Se Tumm Tak\u2019 continues to air on ZEE TV, where it remains one of the channel\u2019s highest\u2011rated programmes.<\/p>\n","protected":false},"excerpt":{"rendered":"ZEE TV\u2019s leading series \u2018Tumm Se Tumm Tak\u2019, produced by Prateek Sharma and Parth Shah under Studio LSD,&hellip;\n","protected":false},"author":2,"featured_media":282952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,111,139,69,437],"class_list":{"0":"post-282951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-new-zealand","10":"tag-newzealand","11":"tag-nz","12":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/282951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=282951"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/282951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/282952"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=282951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=282951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=282951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}