{"id":283389,"date":"2026-02-14T05:52:07","date_gmt":"2026-02-14T05:52:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/283389\/"},"modified":"2026-02-14T05:52:07","modified_gmt":"2026-02-14T05:52:07","slug":"chip-brand-torres-selecta-being-sold-at-nz-supermarket-for-nearly-five-times-the-price-of-regular-chips","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/283389\/","title":{"rendered":"Chip brand Torres Selecta being sold at NZ supermarket for nearly five times the price of regular chips"},"content":{"rendered":"
The pricey chips are made from Iberian potatoes and scented with black truffles. Photo \/ 123rf<\/p>\n
\u201cThey\u2019re made in Spain, are imported by our supplier partner Sabato and sit firmly in the premium end of the chip market. They\u2019re made from Iberian potatoes and scented with black truffles, so they\u2019re gourmet grazing rather than kids\u2019 lunchbox.\u201d<\/p>\n
The supermarket giant said the chips\u2019 price reflects the cost of production and shipment.<\/p>\n
A Consumer NZ spokesperson said businesses can choose their own prices, and customers can decide what to spend their money on. <\/p>\n
\u201cWe recommend using unit pricing\u201d they said, referring to a pricing technique that enables shoppers to compare values across sizes – in the case of chips, per 100g. <\/p>\n
\u201cIt\u2019s great for helping you to quickly discern value for money … when navigating the often overwhelming supermarket shelves.\u201d<\/p>\n
Overseas, Torres chips come in unusual flavours, including sparkling wine, caviar, foie gras, pickle and fan-favourite black truffle. <\/p>\n
Black Truffle seems to be the only flavour currently available in New Zealand.<\/p>\n
Torres Selecta has been approached for comment. <\/p>\n","protected":false},"excerpt":{"rendered":"The pricey chips are made from Iberian potatoes and scented with black truffles. Photo \/ 123rf \u201cThey\u2019re made…\n","protected":false},"author":2,"featured_media":283390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2840,1975,682,4463,138,3028,1039,2841,158169,32560,1342,2082,11692,111,139,69,1118,3333,5425,158168,3235,65633,97,7227,223,14005,158167,377],"class_list":["post-283389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-across","tag-at","tag-being","tag-brand","tag-business","tag-chip","tag-chips","tag-country","tag-crisp","tag-eyewatering","tag-five","tag-for","tag-nearly","tag-new-zealand","tag-newzealand","tag-nz","tag-of","tag-price","tag-regular","tag-selecta","tag-sold","tag-spanish","tag-supermarket","tag-supermarkets","tag-the","tag-times","tag-torres","tag-world"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/283389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=283389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/283389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/283390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=283389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=283389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=283389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}