The fitness brand was started in 2017 and gained the attention of actress Jennifer Aniston, who partnered with the brand in 2023.<\/p>\n
PORTLAND, Oregon \u2014 This story comes from the Portland Business Journal, a KGW news partner.\u00a0The full story is here.<\/a><\/p>\n A fitness franchise backed by actress Jennifer Aniston is opening a location in Portland.<\/p>\n Pvolve, an exercise studio focused on functional fitness, will open a studio in the Slabtown neighborhood at 2121 N.W. Savier St., according to\u00a0permits filed with the city\u2019s planning department.<\/a><\/p>\n Two permits filed with a total valuation of $488,000 show Pvolve will add a studio, sales floor area, private training room and storage area.<\/p>\n Pvolve did not immediately return requests for comment. A\u00a0webpage for the location says \u201ccoming soon\u201d<\/a> but doesn\u2019t include an opening day. It will be the brand\u2019s first location in Oregon.<\/p>\n Pvolve was started in 2017 by entrepreneur Rachel Katzman who was looking for a low-impact exercise class that still provided results without triggering pain she experienced from scoliosis, according to the company’s website.<\/p>\n Katzman worked with a Clinical Advisory Board and expert trainers to create the Pvolve fitness routine \u2014 a workout that focuses on total-body strength, mobility and stability.<\/p>\n The company attracted the attention of actress Jennifer Aniston who discovered the program in 2021 through a friend. Anniston partnered with the company in 2023 and works with product development, marketing and programming strategy.<\/p>\n The brand has since expanded to open over 20 physical studios across the U.S. and Canada.<\/p>\n Other national brands have selected Portland for new locations as well. San Francisco-based\u00a0bag company Baggu will open<\/a> a store in May. Little Caesars announced its\u00a0seeking franchise owners to add 25 locations<\/a> to the area.\u00a0Permits showed Bank of America is also planning<\/a> a new branch in downtown Portland.<\/p>\n","protected":false},"excerpt":{"rendered":"The fitness brand was started in 2017 and gained the attention of actress Jennifer Aniston, who partnered with…\n","protected":false},"author":2,"featured_media":283630,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[565,134,111,139,69],"class_list":{"0":"post-283629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fitness","8":"tag-fitness","9":"tag-health","10":"tag-new-zealand","11":"tag-newzealand","12":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/283629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=283629"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/283629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/283630"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=283629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=283629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=283629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}