{"id":2906,"date":"2025-09-05T03:41:07","date_gmt":"2025-09-05T03:41:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/2906\/"},"modified":"2025-09-05T03:41:07","modified_gmt":"2025-09-05T03:41:07","slug":"justin-bieber-announces-swag-ll-will-arrive-friday","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/2906\/","title":{"rendered":"Justin Bieber announces ‘Swag ll’ will arrive Friday"},"content":{"rendered":"

Never say never … again? In July, Justin Bieber<\/a> surprised fans by releasing his seventh studio album, \u201cSwag,\u201d<\/a> hours after he teased it on billboards and social media posts. It turns out, he wasn\u2019t done yet. On Thursday morning, Bieber shared that \u201cSwag II\u201d will arrive on Friday.<\/p>\n

The popstar posted the release\u2019s artwork on Instagram \u2014 a pale pink background with the text \u201cSwag II\u201d featured in the center. It contrasts with the cover of \u201cSwag,\u201d which also featured only the album\u2019s title, but on a black background.<\/p>\n

Bieber also shared an image of himself, his wife, model Hailey Bieber<\/a> (nee Baldwin), and their infant son,<\/a> Jack Blues Bieber.<\/p>\n

\u201cSwag II Tonight Midnight,\u201d he wrote in the caption.<\/p>\n

Because it is yet another surprise drop, little is known about the forthcoming release. The same was true of \u201cSwag.\u201d That album, across 21 tracks, explored themes of love, life, and fatherhood. Some of the strongest songs include \u201cDaisies,\u201d Bieber\u2019s slow-burning alt-R&B performed atop lo-fi guitar, \u201cGo Baby,\u201d a celebration of his wife, and \u201cDevotion,\u201d which features rising R&B voice Dijon.<\/p>\n

Before \u201cSwag II\u201d and \u201cSwag,\u201d Bieber hadn\u2019t released a new album since 2021\u2019s \u201cJustice.\u201d<\/p>\n

And in 2023, Bieber sold the rights to his music<\/a> \u2014 all six of his albums, including hits like \u201cSorry\u201d and \u201cBaby\u201d \u2014 to Hipgnosis, a U.K.-based music investment company. The deal\u2019s financial details were not disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"Never say never … again? In July, Justin Bieber surprised fans by releasing his seventh studio album, \u201cSwag,\u201d…\n","protected":false},"author":2,"featured_media":2907,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[156,157,111,139,69],"class_list":["post-2906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-entertainment","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/2906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=2906"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/2906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/2907"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=2906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=2906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=2906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}