While protein powder shows no signs of peaking with sustained double-digit growth and a 75% repurchase rate, fiber is emerging as a significant opportunity\u2013though Dicker said it will not match protein\u2019s dominance. <\/p>\n
\u201cAbout 90% of Americans do not get the recommended fiber, so there is a need there,\u201d he noted. \u201cThat being said, it\u2019s probably not going to hit the levels of protein.\u201d<\/p>\n
Dicker compared fiber to \u201ccats\u201d and protein to \u201cdogs\u201d\u2014while consumers can specifically identify protein types like dog breeds, fiber remains largely undifferentiated and more of a generic \u201ccat.\u201d <\/p>\n
\u201cPeople always think about, you know, is it whey protein? Is it an isolate? Is it plant-based? Is it collagen?,\u201d he said. \u201cAnd really people aren\u2019t super educated on what different types of fibers are out there, so I anticipate brands will start to differentiate and how to position their different types of fiber sources.\u201d<\/p>\n
If brands are successful at educating consumers on the various fiber sources and their specific benefits, Dicker predicted that one day fiber could reach mainstream status. He also noted fiber\u2019s emerging role as a functional ingredient in beverages and its potential for differentiation in the market. <\/p>\n
With the U.S. in the midst of a spa boom and consumers increasing comfort supplementing with pharmaceuticals, Dicker anticipates testosterone and hormone support will become major trends. <\/p>\n
\u201cWe saw the barrier between people taking pharmaceuticals along with their nutraceuticals really go away with GLP-1s,\u201d he said. <\/p>\n
Similar to GLP-1 drugs helping to normalize the use of pharmaceuticals alongside nutraceuticals, Dicker said he sees a similar opportunity emerging around testosterone therapy (TRT), with interest in both natural alternatives (like how berberine was positioned as \u201cnature\u2019s Ozempic\u201d) and support products.<\/p>\n
He added that the natural testosterone booster category was already popular in sports nutrition 10 to 15 years ago, giving it a foundation of consumer awareness and existing products. Ingredients likely to gain attention include basics that address deficiencies\u2014such as zinc, magnesium and vitamin D\u2014as well as minerals like boron, certain herbs and combination formulas. Overall, Dicker forecasted that the testosterone boosting products are on track to take center stage in the near future.<\/p>\n
\u201cThere\u2019s been an uptick in interest from women as well and so I think that\u2019s going to be a big thing that we\u2019ll be talking about next year,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"While protein powder shows no signs of peaking with sustained double-digit growth and a 75% repurchase rate, fiber…\n","protected":false},"author":2,"featured_media":299931,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[1884,102396,21135,152812,152813,89743,152814,152815,134,263,112116,152816,111,139,5974,69,14374,53494,10112,17733,5510],"class_list":["post-299930","post","type-post","status-publish","format-standard","has-post-thumbnail","category-health","tag-aid","tag-amino","tag-background","tag-bcaa","tag-casein","tag-closeup","tag-creatine-sports","tag-gainer","tag-health","tag-lifestyle","tag-measure","tag-multivitamins","tag-new-zealand","tag-newzealand","tag-nutrient","tag-nz","tag-pharmacology","tag-powder","tag-power","tag-vitamins","tag-wellness"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/299930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=299930"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/299930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/299931"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=299930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=299930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=299930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}