{"id":303731,"date":"2026-02-26T20:40:08","date_gmt":"2026-02-26T20:40:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/303731\/"},"modified":"2026-02-26T20:40:08","modified_gmt":"2026-02-26T20:40:08","slug":"you-need-to-see-tamrons-back-to-the-future-collab-at-cp","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/303731\/","title":{"rendered":"You Need to See Tamron’s ‘Back to the Future’ Collab at CP+"},"content":{"rendered":"

\"ACredit: Tamron, UCS LLC, Amblin <\/p>\n

Tamron\u2019s Godzilla-themed booth<\/a> at CP+ 2025 was always going to be a tough act to follow, but somehow Tamron topped it. This year\u2019s Tamron booth features a big \u201cBack to the Future\u201d collaboration, complete with a DeLorean and an actor playing the iconic Emmett \u201cDoc\u201d Brown. Tamron is using the collaboration as a clever and exciting way to look at its rich history. <\/p>\n

PetaPixel\u2018s Jaron Schneider and Sara Teng are at CP+ 2026 in Yokohama and saw Tamron\u2019s \u201cBack to the Future\u201d-themed booth first-hand. It is quite the setup. The big booth features the classic DMC DeLorean sports car, like the one that Marty McFly and Doc Brown used in the \u201cBack to the Future\u201d trilogy, against a backdrop of the similarly iconic Hill Valley courthouse. <\/p>\n

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Tamron was founded on November 1, 1950, in Saitama, Japan, so the company is currently in the midst of its 75th anniversary celebrations, which kicked off last November with the launch of the Tamron 25-200mm f\/2.8-5.6 Di III VXD G2 lens<\/a>. <\/p>\n

That isn\u2019t the only new product Tamron has announced in recent months and is keen to showcase at CP+ 2026. Just a couple of weeks ago, the company unveiled the new 35-100mm f\/2.8 Di III VXD lens<\/a>, a fast and impressively lightweight full-frame zoom lens designed for photographers on the go. <\/p>\n

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Tamron isn\u2019t just celebrating its present, though. Like Marty and Doc did in \u201cBack to the Future,\u201d Tamron is taking visitors all the way back to 1950, showcasing milestone products it released along the way. <\/p>\n

Tamron promises photographers have plenty to look forward to in their future as well, as the company recently said it plans to launch a whopping 10 lenses in 2026<\/a>. Based on Tamron\u2019s typical counting, it has technically already released two, given that the new 35-100mm f\/2.8 lens arrived in Sony E-mount and Nikon Z-mount at launch. Even if that pattern continues, there is still a lot on the horizon this year for Tamron. <\/p>\n

Beyond the company\u2019s exciting upcoming lenses, it\u2019s also hard not to wonder what Tamron will do for its next CP+ booth? If history is any indication, it will be something awesome. <\/p>\n

Image credits: Tamron. In-person photos by Jaron Schneider and Sarah Teng. <\/p>\n","protected":false},"excerpt":{"rendered":"Credit: Tamron, UCS LLC, Amblin Tamron\u2019s Godzilla-themed booth at CP+ 2025 was always going to be a tough…\n","protected":false},"author":2,"featured_media":303732,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[166398,64333,165539,156,4223,1759,12658,409,111,139,69,166399],"class_list":{"0":"post-303731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-backtothefuture","9":"tag-collab","10":"tag-cpplus2026","11":"tag-entertainment","12":"tag-hollywood","13":"tag-japan","14":"tag-lenses","15":"tag-movies","16":"tag-new-zealand","17":"tag-newzealand","18":"tag-nz","19":"tag-tamron"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/303731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=303731"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/303731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/303732"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=303731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=303731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=303731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}