The Bureau<\/a>. His work at Target and with The Bureau caught the attention of Mia.<\/p>\n\u201cWe are looking to be the most attractive when it comes to getting peoples\u2019 attention. We realize that we\u2019re in a museum, but even though we are a museum we are competing on a global scale,\u201d Rogers said.<\/p>\n
He said when you\u2019re competing with so many entities, the smallest details can set you a part, especially when the goal is to reach one million visitors by 2030.<\/p>\n
\u201cWith the goal of attracting new audiences that have never been here before to me using the same font for everything doesn\u2019t signal the amount of change that\u2019s happened here,\u201d he said.<\/p>\n
Rogers said a lot of museums have their own font, but he challenges them to use different fonts when appropriate. He said color is also important.<\/p>\n
\u201cWe try to think about how all the colors themselves signal change from each gallery from season to season but how they all work in relation to each other, and then how the fonts again help you when it comes to that emotional sort of connection for people,\u201d Rogers said.<\/p>\n
He said when a new exhibition arrives, his team is in charge of the branding. Rogers said his team also thinks big when it comes to the museum\u2019s brand outside of Mia\u2019s walls.<\/p>\n
\u201cWhenever you see billboards, or you see ads come across your Instagram or Facebook, or you might even see a newsletter thing like that our team is in charge of making sure all of that is on brand,\u201d he said. \u201cIn this world where we are all vying for attention we have to figure out how to make ourselves stand out and I think that becomes one of the most important aspects for any brand, for any institution, like how do you stand out, how do you become attractive to the audience.\u201d<\/p>\n
Rogers said he has a \u201cpropensity for creativity for aesthetics,\u201d a lot of which he credits to his unorthodox path.<\/p>\n
He grew up drawing Pok\u00e9mon, went to school to become an illustrator, and then he started learning the art of photography.<\/p>\n
\u201cI would sort of like barter and trade at different moments. I would go to the barber shop be like \u2018yo, I\u2019ll take photos for your social media, if you give me free haircuts\u2019,\u201d he said.<\/p>\n
His photography work landed him a job at the Walker Art Center, which for him was a full circle moment.<\/p>\n
\u201cI remember posting about how I applied for a job at the Walker when I graduated and they never hit me back up, and then this project came along,\u201d he said.<\/p>\n
With Mia, he said he\u2019s pushing them to think outside the box and try things they\u2019ve never done before. He said one of the new elements he\u2019s introduced is campaigns. He produces three big campaigns every year focusing on different things, but all with the same goal of attracting more people to the museum.<\/p>\n
Rogers said it\u2019s important to him to bring soul to everything he does.<\/p>\n
\u201cWith Black creatives we have a perspective that is extremely nuanced, but we also have a perspective that\u2019s also very hardworking, and we have a perspective that\u2019s very like community sort of centric,\u201d Rogers said.<\/p>\n
His team\u2019s latest project is coming up with the identity of a new exhibit. They\u2019re using different fonts, and an olive green and pick color scheme. The exhibit, Modern Art and Politics in Germany 1910\u20131945, will open in March. So, when you walk through the exhibit or see the timeline panels, now you know who helped spearhead the design.<\/p>\n","protected":false},"excerpt":{"rendered":"Bobby Rogers said his team is in charge of the look and feel of the museum. MINNEAPOLIS \u2014…\n","protected":false},"author":2,"featured_media":307517,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[442,498,499,500,501,156,111,139,69],"class_list":["post-307516","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arts-and-design","tag-arts","tag-arts-and-design","tag-artsanddesign","tag-artsdesign","tag-design","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/307516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=307516"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/307516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/307517"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=307516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=307516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=307516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}