{"id":308729,"date":"2026-03-02T01:38:07","date_gmt":"2026-03-02T01:38:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/308729\/"},"modified":"2026-03-02T01:38:07","modified_gmt":"2026-03-02T01:38:07","slug":"blumhouse-wants-to-be-perfectly-balanced-for-horror-fans","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/308729\/","title":{"rendered":"Blumhouse Wants to Be Perfectly Balanced for Horror Fans"},"content":{"rendered":"

2025 was a weird year for Blumhouse. The longtime horror studio had notable duds like M3GAN 2.0<\/a>,\u00a0but then Black Phone 2<\/a>\u00a0and\u00a0Five Nights at Freddy\u2019s 2<\/a>\u00a0were moneymakers in the back half of the year. With a stacked 2026 ahead, CEO Jason Blum talked to the Hollywood Reporter<\/a> about the studio\u2019s next moves and adjusting to the demands of the horror audience.<\/p>\n

According to Blum, the future of Blumhouse will involve investing more into well-known IP. Along with the two\u2019s own two hits, he cited\u00a0Final Destination Bloodlines\u00a0as proof that \u201cwhen [people] go to the movies now, they decide before they go. They don\u2019t just show up and say, \u2018I wanna see a horror movie\u2019\u2014more often than not, they choose something that means something to them more than just a title.\u201d<\/p>\n

That being said, he knows how important originals are to horror, and stressed that Blumhouse won\u2019t just become packed with IP after IP like Disney. The studio will \u201calways continue to do originals,\u201d but lean more a bit more toward properties rather than an even 50\/50 split like it\u2019s done in the past. Blum explained the shift was spurred by the early COVID era, where audiences weren\u2019t really looking to see a movie in theaters unless they knew what it was or already had an attachment to it, like\u00a0Spider-Man: No Way Home.\u00a0And since there \u201chas to be a reason to go,\u201d which is how the first\u00a0Five Nights at Freddy\u2019s\u00a0wound up \u201cour biggest movie\u201d when it came out in 2023.<\/p>\n

If you like Blumhouse\u2019s originals, you can look forward to Obsession<\/a>\u00a0in May and October\u2019s\u00a0Other Mommy. But you\u2019ll have to wait a while, since they\u2019re each after Lee Cronin\u2019s The Mummy<\/a>\u00a0and\u00a0Insidious: The Bleeding World<\/a>.<\/p>\n

Want more io9 news? Check out when to expect the latest Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, what\u2019s next for the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"2025 was a weird year for Blumhouse. The longtime horror studio had notable duds like M3GAN 2.0,\u00a0but then…\n","protected":false},"author":2,"featured_media":308730,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[2593,2594,156,11119,134730,409,111,139,69,6300],"class_list":{"0":"post-308729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-black-phone-2","9":"tag-blumhouse","10":"tag-entertainment","11":"tag-five-nights-at-freddys-2","12":"tag-lee-cronins-the-mummy","13":"tag-movies","14":"tag-new-zealand","15":"tag-newzealand","16":"tag-nz","17":"tag-obsession"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/308729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=308729"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/308729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/308730"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=308729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=308729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=308729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}