Clinically informed and rigorously vetted, the model supports questions spanning the full reproductive health spectrum, from early menstrual cycles through menopause. Customized to reflect women\u2019s unique physiology and lived health experiences, it marks a significant evolution in Oura\u2019s approach to AI\u2014shifting from applying general-purpose AI tools toward more personalized, empathetic, and clinically informed conversations designed for specific health use cases.<\/p>\n
\u201cThis custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,\u201d said Ricky Bloomfield, MD, chief medical officer at Oura. \u201cWomen\u2019s health is too complex\u2014and too often overlooked\u2014to rely on one-size-fits-all systems. By designing a model specifically for women and grounding it in trusted clinical science and real-world biometric data, we\u2019re setting the standard for how responsible intelligence should be built and expanded across more areas of health, pairing rigorous science with the lived, longitudinal data that makes Oura uniquely powerful.\u201d<\/p>\n
READ MORE: Oura\u2019s Commitment to Women\u2019s Health<\/a><\/p>\n Establishing a New Standard for Health AI\u00a0 Across the broader landscape of health information, AI has already become a first stop for many: a 2025 survey found that nearly 8 in 10 U.S. adults<\/a> go online to look up health symptoms or conditions, and almost two\u2011thirds of them report seeing AI\u2011generated responses in their results. As people\u2014and women in particular\u2014increasingly turn to AI for guidance on everything from cycle change<\/a>s to perimenopause<\/a> symptoms, the need for models that are clinically grounded, context-aware, and designed specifically for their health experiences has never been more important.\u00a0<\/p>\n The new women\u2019s health model represents Oura\u2019s first custom large language model, building on Oura Advisor\u2019s existing combination of generative AI, health-sensing algorithms, and Oura\u2019s extensive biometric tracking to deliver more accurate, reliable, and accessible health guidance for women. This foundation allows Oura Advisor to interpret questions through the lens of women\u2019s physiology, cycles, and life stages, adding critical context where general-purpose AI models can fall short.\u00a0<\/p>\n When members ask Advisor a women\u2019s health question, it prompts the new model to reference its curated body of women\u2019s health research and knowledge sources, while also analyzing relevant biometric signals and longitudinal trends across sleep, activity, cycle and pregnancy data, stress, and more. It is intentionally tuned to be non-dismissive, reassuring, and emotionally supportive, helping women feel seen and equipped to have more informed and confident conversations with their providers.\u00a0<\/p>\n \u201cWomen\u2019s health questions are often deeply personal and high-stakes, and they deserve answers that can be trusted,\u201d said Chris Curry, MD, clinical director of women\u2019s health at Oura and board-certified OB\/GYN. \u201cWith this model, we\u2019re providing the kind of preparation and insight that I wish every one of my patients had before coming to their appointment.\u00a0<\/p>\n For example, if someone asks, \u2018Why has my cycle suddenly become irregular<\/a>, and is that something to worry about?\u2019 Oura Advisor can walk them through what\u2019s typical, what their data may be showing, and what would be most helpful to surface in conversations with their provider. It translates complex science into clear, compassionate, always-available guidance\u2014helping women connect what they\u2019re feeling with what they\u2019re seeing in their data, and allowing them to walk into discussions about their health more informed, confident, and in control of their decisions.\u201d<\/p>\n Member-Led, Privacy-First Testing Oura\u2019s new custom women\u2019s health model is built on the belief that advancements in AI should not come at the expense of privacy, a principle reflected in its privacy-first foundation. It is hosted entirely on Oura-controlled infrastructure, and conversations are never sold, shared, or used to train public or third-party AI systems. Participation in Oura Labs is entirely optional, and members can choose not to join or to opt out at any time.<\/p>\n Oura Labs serves as a space for testing and learning, where new innovations are evaluated in partnership with members and continuously improved through real-world engagement and feedback before being refined, removed, or integrated into the core app experience.<\/p>\n Women who opt in to test the new model in Oura Labs gain early access to the experimental model and the opportunity to help shape its development. By contributing feedback, members help transform individual experiences into collective intelligence\u2014unlocking deeper insights across cycles<\/a>, fertility<\/a>, pregnancy, hormonal health, and more, and accelerating progress in how women\u2019s health is understood and supported.\u00a0<\/p>\n Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.<\/p>\n
\n![\"Oura's](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/oura_evestone_device_transparent-1.png\")
<\/a>The new AI model, currently in Oura Labs, supports questions spanning the full reproductive health spectrum, from early menstrual cycles through menopause.<\/p>\n
\n![\"\"](\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/oura_response_evestone_device_transparent.png\"){kind=spacer}
<\/a>Women who opt in to test the new model in Oura Labs gain early access to the experimental model and the opportunity to help shape its development.<\/p>\n
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\n\tOura Team
\n\tFebruary 24, 2026
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