{"id":311644,"date":"2026-03-03T23:17:08","date_gmt":"2026-03-03T23:17:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/311644\/"},"modified":"2026-03-03T23:17:08","modified_gmt":"2026-03-03T23:17:08","slug":"nicole-kidman-amc-ad-paycheck-revealed","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/311644\/","title":{"rendered":"Nicole Kidman AMC Ad Paycheck Revealed"},"content":{"rendered":"<p><a href=\"https:\/\/www.eonline.com\/news\/nicole_kidman\" rel=\"nofollow noopener\" target=\"_blank\">Nicole Kidman<\/a> comes to this place for magic, not money.<\/p>\n<p>The Oscar winner looked back on the making of her now-iconic AMC Theaters ad\u2014which debuted in September 2021\u2014admitting she was motivated by an earnest desire to boost movie attendance after the COVID-19 pandemic rather than scoring a big payday.<\/p>\n<p>\u201c[I] called in all these favors,\u201d she said during an appearance on the March 2 episode of <a href=\"https:\/\/youtu.be\/D3Bz_ROoKyI?si=uzGgdFfjF3cg5b5q\" rel=\"nofollow noopener\" target=\"_blank\">The Tonight Show Starring Jimmy Fallon<\/a>. \u201cWe did it for nothing, and then it went off.\u201d<\/p>\n<p>Indeed, Nicole, 58, recruited a creative team including cinematographer Jeff Cronenweth and screenwriter Billy Ray to bring the heavily-memed pre-roll segment to life.<\/p>\n<p>\u201cI said, \u201cShould we do this? We need to help the theaters,\u2019\u201d she recalled of her conversation with Billy. \u201cIt was during COVID when we did it. The crew that I was working with on Being the Ricardos, I said, \u2018Would you guys be willing to do this?\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Nicole Kidman comes to this place for magic, not money. The Oscar winner looked back on the making&hellip;\n","protected":false},"author":2,"featured_media":311645,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[156,111,139,69,437],"class_list":["post-311644","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tv","tag-entertainment","tag-new-zealand","tag-newzealand","tag-nz","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/311644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=311644"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/311644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/311645"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=311644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=311644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=311644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}