{"id":314636,"date":"2026-03-05T17:53:11","date_gmt":"2026-03-05T17:53:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/314636\/"},"modified":"2026-03-05T17:53:11","modified_gmt":"2026-03-05T17:53:11","slug":"the-shout-magazine-new-zealand-27","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/314636\/","title":{"rendered":"The Shout Magazine (New Zealand)"},"content":{"rendered":"<p>Two international hospitality experts are amongst the keynote speakers confirmed for the Hospitality New Zealand Conference and Trade Show, HNZ26.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"600\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/Preston-Lee37.png\" alt=\"\" class=\"wp-image-50662\" style=\"width:210px;height:auto\"  \/>Preston Lee<\/p>\n<p>Rotorua will welcome hospitality operators, leaders, and innovators from across the motu to HNZ26, held on 23-24 June at the Energy Events Centre.<\/p>\n<p>Amongst the first speakers confirmed are Preston Lee, a US hospitality performance strategist; and Atilla B\u00fas, an internationally-renowned flavour researcher, bartender and author.<\/p>\n<p>Preston Lee is an entrepreneur and hospitality expert who founded The 30% Rule in 2023 to help independent restaurants scale by focusing on culture, systems, training and leadership development.<\/p>\n<p>Atilla B\u00fas works at the intersection of contemporary mixology, sensory design, and storytelling. With more than a decade of international experience, Atilla\u2019s focus \u201cis not on alcohol content, but on flavour as an emotional and cultural medium.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"600\" width=\"401\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/Atilla-Bus20.jpg\" alt=\"\" class=\"wp-image-50663\" style=\"width:167px;height:auto\"  \/>Atilla B\u00fas<\/p>\n<p>Atilla has collaborated with bars, brands, and creative communities across Europe, Asia and Australia, gradually shifting his attention toward alcohol-free and low-ABV drinks.<\/p>\n<p>At HNZ26, Atilla will speak about emerging trends in flavour-driven no- and low-ABV beverages, sustainability-led design, and shifting consumer expectations. He\u2019ll also host a masterclass exploring flavour design, structure, and technique that operators can directly apply in their businesses.<\/p>\n<p>Kristy Phillips, Hospitality NZ\u2019s Chief Executive, says having Preston and Atilla at HNZ26 sets the tone for what will be a great programme of inspiring speakers and informative sessions.<\/p>\n<p>\u201cThe theme for HNZ26 is all about \u2018manaakitanga (hospitality) in motion\u2019, and Preston and Atilla are great examples of this. They\u2019re both at the top of their game in their respective fields in hospitality. We can\u2019t wait to welcome them to Rotorua to share their expertise at HNZ26.\u201d<\/p>\n<p>Further announcements on the HNZ26 programme will be made in the lead up to the event.<\/p>\n<p>How to catch up with\u00a0The Shout NZ\u2026<\/p>\n<p><a href=\"https:\/\/www.theshout.co.nz\/\" rel=\"nofollow noopener\" target=\"_blank\">Online,<\/a>\u00a0updated daily with its own unique content and breaking news.<br \/>Our weekly newsletter \u2013 free to your inbox! Subscribe\u00a0<a href=\"https:\/\/www.theshout.co.nz\/\" rel=\"nofollow noopener\" target=\"_blank\">here.<\/a><br \/>We are also on\u00a0<a href=\"https:\/\/www.facebook.com\/theshoutnz\/?fref=ts\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.instagram.com\/theshoutnz\/\" rel=\"nofollow noopener\" target=\"_blank\">Instagram!<\/a><\/p>\n<p>                    <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Two international hospitality experts are amongst the keynote speakers confirmed for the Hospitality New Zealand Conference and Trade&hellip;\n","protected":false},"author":2,"featured_media":314637,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[111,43,139,69],"class_list":{"0":"post-314636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-zealand","8":"tag-new-zealand","9":"tag-news","10":"tag-newzealand","11":"tag-nz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/314636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=314636"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/314636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/314637"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=314636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=314636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=314636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}