{"id":321471,"date":"2026-03-09T23:44:11","date_gmt":"2026-03-09T23:44:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/321471\/"},"modified":"2026-03-09T23:44:11","modified_gmt":"2026-03-09T23:44:11","slug":"showreel-pitching-city-to-film-makers-visitors","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/321471\/","title":{"rendered":"Showreel pitching city to film-makers, visitors"},"content":{"rendered":"<p>Dunedin is the star of a new promotional video it is hoped will attract both Hollywood and more visitors to the city.<\/p>\n<p>The showreel\u00a0Infinite Worlds. One Location.\u00a0has Dunedin as the backdrop for comedic homages to a series of famous films, with the aim of catching the eyes of film-makers, producers, location scouts and industry execs by showcasing the city\u2019s varied and conveniently close landscapes, locations and settings.<\/p>\n<p>The three-minute video was created entirely in-house by Film Dunedin, part of Enterprise Dunedin, for less than $20,000.<\/p>\n<p>In it, Dunedin-born actor and comedian James Mustapic plays multiple somewhat-familiar characters on backdrops around the city.<\/p>\n<p>Middlemarch poses as \u2018\u2018Middle Realm\u2019\u2019, the Dunedin Railway Station as Platform D from\u00a0Harry Potter, Princes St and the Exchange stand in for New York and Ocean View Beach is a deserted island, a nod to the film\u00a0Cast Away\u00a0.<\/p>\n<p>Mustapic said it was a pleasure to return to his home town to film the project.<\/p>\n<p>\u2018\u2018Here\u2019s hoping it\u2019s so successful that Dunedin takes its place on the world stage, and who knows, maybe I\u2019ll be back there to work on a blockbuster comedy or period drama.\u2019\u2019<\/p>\n<p>If that did happen, it would not be the first time Dunedin had been the backdrop for large film projects.<\/p>\n<p>The city was the location of Netflix\u2019s\u00a0The Royal Treatment, which has clocked more than 40 million viewing hours, and other film projects, from Hollywood juggernauts such as\u00a0X-Men Origins: Wolverine\u00a0and Oscar-winners\u00a0The Hobbit\u00a0and\u00a0The Power of the Dog\u00a0to indie films like\u00a0Uproar\u00a0and\u00a0M\u0101rama.<\/p>\n<p>The upcoming Netflix miniseries\u00a0East of Eden, filmed in the city last year, is expected to attracted many eyeballs.<\/p>\n<p>Enterprise Dunedin\u2019s Film Dunedin lead Stefan Roesch said the miniseries, an adaptation of the Steinbeck novel, was predicted to bring tourists to Dunedin and Otago.<\/p>\n<p>\u2018\u2018Netflix has over 300 million paid subscribers globally. On the destination side, research into film- and TV-induced tourism shows average visitor uplifts of around 30%, with some locations seeing increases of up to 300% once a production gains traction.\u2019\u2019<\/p>\n<p>It could also be a springboard for more film-making.<\/p>\n<p>\u2018\u2018Our plan with the showreel is to shine a light on Dunedin\u2019s amazing locations with the intention of attracting more productions of\u00a0East of Eden\u2019s calibre.\u2019\u2019<\/p>\n<p>Dunedin Mayor Sophie Barker said Enterprise Dunedin and Film Dunedin were continuing the \u2018\u2018fantastic\u2019\u2019 effort they had already made to ensure the lower South was well positioned to capture both the economic and cultural value of screen production as well as supporting local talent.<\/p>\n","protected":false},"excerpt":{"rendered":"Dunedin is the star of a new promotional video it is hoped will attract both Hollywood and more&hellip;\n","protected":false},"author":2,"featured_media":321472,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[42,43,40,38,41,39],"class_list":["post-321471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/321471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=321471"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/321471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/321472"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=321471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=321471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=321471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}