{"id":322520,"date":"2026-03-10T13:47:08","date_gmt":"2026-03-10T13:47:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/322520\/"},"modified":"2026-03-10T13:47:08","modified_gmt":"2026-03-10T13:47:08","slug":"bts-arirang-pop-up-stores-new-album-event-in-seoul","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/322520\/","title":{"rendered":"BTS Arirang Pop-up Stores: New Album Event in Seoul"},"content":{"rendered":"

BTS Arirang Launch Event: Comeback Builds High Demand and Anticipation<\/p>\n

Arirang has already received over 4 million pre-saves on Spotify, indicating high global demand ahead of its release. Additionally, last month, industry data revealed that the album exceeded 4.06 million pre-orders in its first week, breaking the group’s prior record established by Map of the Soul: 7.<\/p>\n

Harnessing the cultural gravitas of Korea, the title Arirang establishes a tone of national resilience that the group intends to carry directly to Seoul’s streets. Following the album’s 1 p.m. release on March 20, BTS will kick off their comeback with a free concert at Gwanghwamun Square the next evening on March 21, recreating the city’s symbolic heart into a platform where people can celebrate the country’s contemporary cultural identity. The Gwanghwamun show<\/a> is also officially sponsored by the Seoul Government, thereby gaining system support for boosting the country\u2019s soft power diplomacy.<\/p>\n

The comeback also highlights BTS’ overall economic power in the K-pop scene and its label HYBE. In 2025, HYBE<\/a> of \u20a9 2.65 trillion (~ $1.8 billion USD), owing mostly to the septet\u2019s return, various other concerts, merchandising, and global fan engagement related to its global artist roster.<\/p>\n","protected":false},"excerpt":{"rendered":"BTS Arirang Launch Event: Comeback Builds High Demand and Anticipation Arirang has already received over 4 million pre-saves…\n","protected":false},"author":2,"featured_media":322521,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[174266,3640,174267,174264,174259,174262,174260,174268,174261,174265,174263,156,3856,157,111,139,69],"class_list":["post-322520","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-arirang","tag-bts","tag-bts-arirang","tag-bts-arirang-launch-event","tag-bts-arirang-pop-up","tag-bts-arirang-pop-up-event","tag-bts-arirang-pop-up-stores","tag-bts-k-pop","tag-bts-new-album-arirang-pop-up","tag-bts-new-album-pop-up-stores","tag-bts-pop-up-store-for-new-album","tag-entertainment","tag-k-pop","tag-music","tag-new-zealand","tag-newzealand","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/322520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=322520"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/322520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/322521"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=322520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=322520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=322520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}