NZME\u2019s annual Imprint Awards celebrate the best in print advertising, showcasing how creativity, innovation and craft can deliver meaningful brand impact. <\/p>\n
The awards are judged by a panel of industry experts across creative, marketing and media.<\/p>\n
Entries were assessed on creativity, innovation and effectiveness.<\/p>\n
The four-page wrap has won the 2025 NZME Imprint Award.<\/p>\n
It is the second year running that McCann has won the top prize. The winning team will travel to New York on a trip that includes five nights\u2019 accommodation and an exclusive behind-the-scenes tour of The New York Times. <\/p>\n
NZME chief commercial officer – agency Greg McCrea said the strength of this year\u2019s entries reinforced the ongoing power of print.<\/p>\n
\u201cPrint remains a cornerstone of NZME\u2019s business and a powerful platform for brands to tell stories, drive impact and connect with audiences at scale,\u201d he said.<\/p>\n
\u201cThe winning campaign from McCann New Zealand is a standout example of how our premium print brands, like the NZ Herald, enable ideas that simply can\u2019t be replicated in any other medium.\u201d<\/p>\n
Imprint Awards executive judge and PHD New Zealand managing director Amanda Palenski said the winning entry stood out for its seamless integration of idea, message and medium.<\/p>\n
\u201cThe brilliant insight that anything can be a gift once it\u2019s wrapped was brought to life through a simple but clever execution: turning the newspaper itself into literal wrapping paper. <\/p>\n
\u201cThis distinctive, on-brand idea perfectly captured Pak\u2019nSave\u2019s playful practicality – transforming an everyday medium into something useful and memorable. <\/p>\n
\u201cIt became a tangible extension of the campaign, living on in people\u2019s homes and sparking conversations long after the newspaper was read.\u201d <\/p>\n
McCann New Zealand chief creative officer Leisa Wall said: \u201cWe are thrilled to have won this competition for a second year running. Our creatives are constantly challenging themselves to think outside the box, and this is a perfect example of that. <\/p>\n
\u201cIt was a brilliant idea that boosted the brand and heroed the unique role that only print can play. We\u2019re absolutely chuffed with the result we were able to achieve for Pak\u2019nSave \u2013 it really is the Christmas gift that keeps on giving.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"NZME\u2019s annual Imprint Awards celebrate the best in print advertising, showcasing how creativity, innovation and craft can deliver…\n","protected":false},"author":2,"featured_media":327604,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1740,1032,138,33118,74857,10938,60511,661,1031,111,21031,139,69,27952,10512,1361,8475,1315,6202,108562,33447,2173],"class_list":["post-327603","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-ad","tag-advertising","tag-business","tag-creative","tag-creatives","tag-herald","tag-literally","tag-major","tag-marketing","tag-new-zealand","tag-newspaper","tag-newzealand","tag-nz","tag-paknsave","tag-prize","tag-that","tag-thats","tag-trip","tag-wins","tag-wrap","tag-wrapped","tag-york"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/327603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=327603"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/327603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/327604"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=327603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=327603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=327603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}