While Denmark at this time of year can resemble a picturesque winter postcard, the season also brings chilly temperatures. <\/p>\n
It is perhaps no surprise that the owners of the Danish footwear company chose this month to travel to New Zealand\u2019s North Island, where much of the wool used in their products begins its journey.<\/p>\n
During their visit, the Glerups team travelled to several farming properties, including Papanui in Hunterville, Timahanga Station in inland Hawke\u2019s Bay and Tawanui Station near Raetihi. <\/p>\n
The visit allowed them to meet farming families and gain a first-hand understanding of how ZQ-certified wool is produced and managed.<\/p>\n
For the Danish visitors, the trip provided an opportunity to explore the origins of the wool that plays such a leading role in their products.<\/p>\n
\u201cOur wool doesn\u2019t start in a factory, it starts here, on exceptional New Zealand farms like these,\u201d said Jesper Glerup, son of founder Nanny Glerup and a director of the company.<\/p>\n
\u201cMeeting the growers face-to-face allows us to better understand the dedication, care and pride that goes into producing New Zealand wool.\u201d<\/p>\n
Angus Street, chief executive of The New Zealand Merino Company, said the visit highlighted the growing importance of transparency and long-term partnerships across the global wool industry.<\/p>\n
\u201cIt\u2019s easy to talk about supply chains from a distance, but when a company travels all the way from Denmark to sit around a farm table in Hunterville or Raetihi, it demonstrates genuine commitment,\u201d Street said. <\/p>\n
Danish brand Glerups’ boots and slippers are crafted primarily from natural wool.<\/p>\n
\u201cIt reflects how much they value both the relationship with growers and the quality of the fibre produced in New Zealand.\u201d<\/p>\n
Street noted the visit also coincided with renewed international demand for New Zealand\u2019s food and fibre exports.<\/p>\n
\u201cNew Zealand\u2019s meat and wool export revenue is forecast to reach $13.2 billion this year, reflecting strong global demand for our products,\u201d he said. <\/p>\n
\u201cSustained partnerships between growers and international brands play a vital role in protecting and enhancing that reputation.\u201d<\/p>\n
As global consumers become increasingly interested in the origins of the products they purchase, engagement at the farm level is becoming more significant throughout the natural fibre industry.<\/p>\n
Strengthening collaboration within the wool sector remains an important priority, and New Zealand is well-positioned to benefit from growing international interest in sustainable natural fibres.<\/p>\n
For the farming families involved, the visit also provided an opportunity to showcase North Island farming systems and demonstrate the high standards that underpin New Zealand wool production.<\/p>\n","protected":false},"excerpt":{"rendered":"While Denmark at this time of year can resemble a picturesque winter postcard, the season also brings chilly…\n","protected":false},"author":2,"featured_media":327970,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8038,60027,4463,26657,39538,42565,71,176610,11600,23361,33450,117,111,43,139,69,176611,11547,62328,92688,74853,45666,102,12970,80],"class_list":["post-327969","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-natural","tag-boots","tag-brand","tag-crafted","tag-danish","tag-footwear","tag-from","tag-glerups","tag-globally","tag-growers","tag-known","tag-new","tag-new-zealand","tag-news","tag-newzealand","tag-nz","tag-primarily","tag-recognised","tag-shoes","tag-slippers","tag-strengthens","tag-ties","tag-with","tag-wool","tag-zealand"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/327969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=327969"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/327969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/327970"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=327969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=327969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=327969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}