{"id":328415,"date":"2026-03-13T22:43:11","date_gmt":"2026-03-13T22:43:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/328415\/"},"modified":"2026-03-13T22:43:11","modified_gmt":"2026-03-13T22:43:11","slug":"hiring-now-in-bay-of-plenty-record-kiwifruit-crop-drives-19000-jobs-forecast-of-221-million-trays","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/328415\/","title":{"rendered":"Hiring now in Bay of Plenty: Record kiwifruit crop drives 19,000 jobs, forecast of 221 million trays"},"content":{"rendered":"<p class=\"dmpeAfkwcv\" style=\"display:none\">The average pay for orchard tasks during the 2025\/26 season was around $25.70 an hour, but rates went up to almost $50 an hour, Murphy said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">An unskilled worker in a packhouse earned an average pay rate of $25.63, while a skilled worker earned $28.54.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Kiwifruit is New Zealand\u2019s largest horticultural export, contributing around $3 billion to the regions where it was grown in 2024\/25, Murphy said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Tauranga alone saw a $320 million return last year.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">More than 220 million trays of kiwifruit were forecast for the industry\u2019s 2026 crop, exceeding last year\u2019s count of almost 217 million trays.<\/p>\n<p><img  alt=\"New Zealand Kiwifruit Growers Inc head of communications and strategic projects Mike Murphy.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>New Zealand Kiwifruit Growers Inc head of communications and strategic projects Mike Murphy.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Each tray holds about 30 kiwifruit, meaning almost 51 billion pieces of fruit would be harvested. <\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Severe weather across the North Island affected a small number of growers, but would not have a significant impact on this year\u2019s production.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Cowley said kiwifruit was the central pillar of the Bay of Plenty\u2019s economy.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cThe record harvest is a massive confidence boost for Bay of Plenty businesses.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">EastPack chief executive Hamish Simson said the post-harvest service provider was deep in advertising for recruitment.<\/p>\n<p><img  alt=\"Chief executive of EastPack Hamish Simson. Photo \/ Stuart Whitaker\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Chief executive of EastPack Hamish Simson. Photo \/ Stuart Whitaker<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cWe\u2019ve had a really good returnee rate from people who seasonally worked with us before.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">He said EastPack filled about 4000 seasonal jobs and was progressively bringing on staff in the next few weeks.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cVacancies are filling pretty quickly.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Last season, EastPack packed about 54 million trays.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Simson said yields looked reasonably healthy and weather conditions had been favourable this year.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cThat\u2019s not to say all our orchards are unaffected. There are some that have been affected by slips and landslides. But overall, orchards are set up to be pretty resilient.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">He expected packing volumes to drop off around June.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">But since EastPack could store fruit and pack later, packing would continue until August.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">International trade developments like<a href=\"https:\/\/www.nzherald.co.nz\/nz\/could-trumps-tariffs-force-nz-to-rethink-its-trade-diversity-the-front-page\/HGQXZQCWQVCOXB5H42SDIDEN2A\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/nz\/could-trumps-tariffs-force-nz-to-rethink-its-trade-diversity-the-front-page\/HGQXZQCWQVCOXB5H42SDIDEN2A\/\"> US tariffs<\/a> would not interfere with this year\u2019s harvest, he said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Simson said New Zealand had established brands, a great brand reputation, good market access, and a lot of volume to sell, creating a generally positive scenario.<\/p>\n<p><img  alt=\"The average pay rate for kiwifruit pickers was $25.63. Photo \/ Zespri\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>The average pay rate for kiwifruit pickers was $25.63. Photo \/ Zespri<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Te Puke-based packhouse Trevelyan\u2019s employed around 1300 people across its Bay of Plenty operations, its marketing and communications manager Sacha Koster said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Roles covered the full post-harvest operation, including grading, packing, stacking, quality control, cleaning, forklift driving, laboratory work, and supervisory roles.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">The largest number of opportunities were typically in grading and packing, as those roles supported the highest volume of fruit moving through Trevelyan facilities.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/gisborne-herald\/news\/seeka-declares-record-six-month-profit-result\/NBGTJ6WPWBGDBMCVSM2UGV3CTU\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/gisborne-herald\/news\/seeka-declares-record-six-month-profit-result\/NBGTJ6WPWBGDBMCVSM2UGV3CTU\/\">Seeka <\/a>chief executive Michael Franks said the packhouse and coolstore employed around 3000 staff.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cWe have seen positive numbers of people signing up for our shifts across all of our facilities.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">There were waitlists for roles in some cases, Franks said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Ministry for Social Development regional commissioner Jacob Davies said kiwifruit work was actively promoted as a pathway into employment where people could quickly connect with job opportunities and begin earning income.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cIf anyone who is looking for work thinks that kiwifruit and the wider horticulture industry might be suitable for them, we absolutely encourage them to come and see us.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">The ministry had been actively promoting kiwifruit harvest employment opportunities to its clients since December 2025 through its \u201cWe\u2019re painting our region green \u2013 let\u2019s get Kiwis into kiwifruit&#8221; campaign.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">The campaign included events, service centre seminars, emails, referrals, and collaboration with employer-led recruitment activities.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">More than 110 clients attended a December 2025 event in Katikati, Davies said, and further seminars were planned.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Davies said there were job opportunities for people unable to do physical work, such as operating forklifts and administrative roles.<\/p>\n<p>New growers go for gold<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">He said orchards reinvested profits for future growth, which flowed straight into rural contractors, professional services, and local innovators.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Pongakawa gold kiwifruit growers Shaihnaz Kaur and Ajminder Singh bought their orchard in January and were excited for their first kiwifruit harvest. <\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">The married couple grew up working in kiwifruit orchards.<\/p>\n<p><img  alt=\" Pongakawa kiwifruit growers Shaihnaz Kaur worked in kiwifruit orchards during their youth. Photo \/ Kelly O'Hara\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/> Pongakawa kiwifruit growers Shaihnaz Kaur worked in kiwifruit orchards during their youth. Photo \/ Kelly O&#8217;Hara<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Holidays and weekends were spent picking, pruning, grading, packing \u2013 \u201cbasically everything\u201d.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Kaur said they expected picking for their orchard to begin at the end of March or the first week of April, then conclude about April 15.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">The quality of their crop looked good, and they were expecting a crop count of about 19,500 pieces of kiwifruit.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\"><a href=\"https:\/\/www.nzherald.co.nz\/bay-of-plenty-times\/author\/bijou--johnson\/\" rel=\"nofollow noopener\" target=\"_blank\">Bijou Johnson<\/a> is a multimedia journalist based in the Bay of Plenty. A passionate writer and reader, she grew up in Tauranga and developed a love for journalism while exploring various disciplines at university. She holds a Bachelor of Arts in Classical Studies from Massey University.<\/p>\n","protected":false},"excerpt":{"rendered":"The average pay for orchard tasks during the 2025\/26 season was around $25.70 an hour, but rates went&hellip;\n","protected":false},"author":2,"featured_media":328416,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[58035,176739,1561,18660,52606,20209,5616,4042,78,232,23553,1132,111,43,139,425,69,1118,1562,1974,12975,176740,1316,6202],"class_list":["post-328415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-zealand","tag-58035","tag-176739","tag-bay","tag-crop","tag-drives","tag-entire","tag-forecast","tag-hiring","tag-in","tag-jobs","tag-kiwifruit","tag-million","tag-new-zealand","tag-news","tag-newzealand","tag-now","tag-nz","tag-of","tag-plenty","tag-record","tag-sector","tag-trays","tag-when","tag-wins"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/328415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=328415"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/328415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/328416"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=328415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=328415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=328415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}