{"id":332205,"date":"2026-03-16T11:23:09","date_gmt":"2026-03-16T11:23:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/332205\/"},"modified":"2026-03-16T11:23:09","modified_gmt":"2026-03-16T11:23:09","slug":"chinese-smartphone-makers-vivo-oppo-raise-prices-as-memory-costs-surge","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/332205\/","title":{"rendered":"Chinese smartphone makers Vivo, Oppo raise prices as memory costs surge"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Chinese smartphone maker Vivo on Monday said it will increase handset prices, citing surging semiconductor and memory costs, joining peers such as Oppo and Honor.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Vivo, along with its sub-brand iQOO, will adjust prices from Wednesday, though the scale has not yet been disclosed. The move came in response to the \u201ccontinued sharp rise in global semiconductor and memory costs\u201d, the company said.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Last week, Oppo said it would adjust prices, with the new pricing taking effect on Monday.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cWe understand why our peers are raising prices \u2013 everyone is under pressure, and it\u2019s painful for all of us to absorb the costs,\u201d Lu Weibing, president of Xiaomi\u2019s smartphone business, wrote on Weibo on Monday, when asked by followers whether the company would raise prices of the flagship K-series models.<\/p>\n<p><img decoding=\"async\" alt=\"Vivo is raising smartphone prices from Wednesday. Photo: Coco Feng\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/06a2194e-03ad-4232-b772-7618dc46143c_edd804f5.jpg\" title=\"Vivo is raising smartphone prices from Wednesday. Photo: Coco Feng\"\/>Vivo is raising smartphone prices from Wednesday. Photo: Coco Feng<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Last week, Honor unveiled its latest flagship model, the Magic V6, with the top-end version priced about 1,000 yuan (US$145) higher than its predecessor. Several other Honor models were also likely to see price increases later this month, according to industry sources.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Phone makers are under mounting margin pressure amid a shortage of memory chips and surging demand from artificial intelligence servers, pushing prices sharply higher in recent months. Meanwhile, chipmakers have been unable to expand production quickly, while upstream manufacturing costs, including metals and energy, have also been climbing amid geopolitical risks.<\/p>\n","protected":false},"excerpt":{"rendered":"Chinese smartphone maker Vivo on Monday said it will increase handset prices, citing surging semiconductor and memory costs,&hellip;\n","protected":false},"author":2,"featured_media":332206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[363,99071,118034,3794,68712,39570,172099,111,139,69,72387,20374,6164,871,145,2807,8640,1418],"class_list":["post-332205","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-artificial-intelligence","tag-counterpoint","tag-dram","tag-honor","tag-iqoo","tag-lu-weibing","tag-nand-flash","tag-new-zealand","tag-newzealand","tag-nz","tag-omdia","tag-oppo","tag-semiconductor","tag-smartphones","tag-technology","tag-vivo","tag-weibo","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/332205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=332205"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/332205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/332206"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=332205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=332205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=332205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}