{"id":333058,"date":"2026-03-17T00:01:08","date_gmt":"2026-03-17T00:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/333058\/"},"modified":"2026-03-17T00:01:08","modified_gmt":"2026-03-17T00:01:08","slug":"northland-shopper-frustrated-as-pricey-fruit-and-vegetables-rot-in-days","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/333058\/","title":{"rendered":"Northland shopper frustrated as pricey fruit and vegetables rot in days"},"content":{"rendered":"<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cSo it really pisses me off when I\u2019m paying absolute premium prices for food that rots three days after I get it home.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Bettridge, who shops at Woolworths in <a href=\"https:\/\/www.nzherald.co.nz\/topic\/kerikeri\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/kerikeri\/\">Kerikeri<\/a>, said he recently bought a 1.5kg bag of Woolworths brand royal gala apples, only to find one that had rotted and had affected two more.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Last week, potatoes went \u201cmushy\u201d in the cupboard, he said, and last month he cut open a watermelon to find it was rancid inside. <\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cI literally threw away a whole watermelon; it was around $12.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cA few times I\u2019ve bought potatoes and get them home and go and grab one and my finger goes through it because it\u2019s mushy.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cThis is constantly happening now.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cFood quality is piss-poor while prices keep going up.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Bettridge said he and his partner, who are both self-employed, shop conservatively, look for specials and buy low-cost bread for school lunches.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">They have a tunnel house, grow their own vegetables and have chickens which lay eggs, and Bettridge said he fishes when he can.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">They don\u2019t eat red meat anymore because it\u2019s too expensive.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cI\u2019m at the point where I\u2019m so frustrated with Woolies,\u201d he said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cFruit and vegetables are so unreliable now in this town, I almost want to turn to only frozen or tinned.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cThe quality of the produce since it changed from Countdown to Woolworths has gone massively downhill.\u201d<\/p>\n<p><img  alt=\"Kerikeri resident Jared Bettridge is fed up buying fresh produce from the supermarket, like these apples, that quickly go rotten.\" class=\"article-media__image responsively-lazy\" data-test-ui=\"article-media__image\"\/>Kerikeri resident Jared Bettridge is fed up buying fresh produce from the supermarket, like these apples, that quickly go rotten.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Bettridge\u2019s social media post drew scores of comments from sympathetic residents, with many saying they were also <a href=\"https:\/\/www.nzherald.co.nz\/northern-advocate\/news\/rising-grocery-costs-force-northlanders-to-cut-back-on-basics\/IUC47K475ZAK5GEEPA2CA4YA5I\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/northern-advocate\/news\/rising-grocery-costs-force-northlanders-to-cut-back-on-basics\/IUC47K475ZAK5GEEPA2CA4YA5I\/\">struggling with soaring prices<\/a> and rotting fresh produce.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Some people were now shopping around for fruit and vegetables, including farmers markets, and many touted the benefits of growing your own.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Woolworths New Zealand encouraged customers to return items that \u201cdon\u2019t meet our high standards\u201d.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cOur \u2018fresh or free\u2019 promise means if customers are not satisfied with the quality of our fresh products, they can return these and get a refund and a replacement.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">However, Bettridge said returning to the supermarket and waiting around to get served then explaining the situation took extra time that he didn\u2019t have. <\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Running around town visiting different shops for different items was expensive with <a href=\"https:\/\/www.nzherald.co.nz\/topic\/fuel-prices\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/fuel-prices\/\">fuel prices so high<\/a>, he said.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cI should be able to go to a reputable supermarket and buy fresh produce like they advertise.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">As for high prices, Woolworths acknowledged the \u201ctough time\u201d Kiwi households were having with <a href=\"https:\/\/www.nzherald.co.nz\/topic\/cost-of-living\/\" target=\"_self\" rel=\"nofollow noopener\" title=\"https:\/\/www.nzherald.co.nz\/topic\/cost-of-living\/\">cost of living<\/a> pressures, saying \u201ce\u2019re working hard to keep prices as low as possible, for as long as possible\u201d.<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">\u201cOur absolute priority is delivering value with great quality, fresh products.\u201d<\/p>\n<p class=\"dmpeAfkwcv\" style=\"display:none\">Jenny Ling is a senior journalist at the Northern Advocate. She has a special interest in covering human interest stories, along with finance, roading, and social issues. <\/p>\n","protected":false},"excerpt":{"rendered":"\u201cSo it really pisses me off when I\u2019m paying absolute premium prices for food that rots three days&hellip;\n","protected":false},"author":2,"featured_media":333059,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[95,806,138,4731,8456,2065,37367,5275,78,8454,111,139,1067,69,17096,8780,12937,66207,51460,97936,112823,18556,97,6212,5977,10119],"class_list":["post-333058","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-and","tag-as","tag-business","tag-days","tag-fresh","tag-fruit","tag-frustrated","tag-goes","tag-in","tag-including","tag-new-zealand","tag-newzealand","tag-northland","tag-nz","tag-paying","tag-premium","tag-prices","tag-pricey","tag-produce","tag-rot","tag-rotten","tag-shopper","tag-supermarket","tag-vegetables","tag-which","tag-within"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/333058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=333058"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/333058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/333059"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=333058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=333058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=333058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}