{"id":337002,"date":"2026-03-19T06:55:16","date_gmt":"2026-03-19T06:55:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/337002\/"},"modified":"2026-03-19T06:55:16","modified_gmt":"2026-03-19T06:55:16","slug":"f1-news-haas-lands-wild-new-f1-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/337002\/","title":{"rendered":"F1 news: Haas lands wild new F1 partnership"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" fetchpriority=\"high\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/unnamed-4.jpg\" alt=\"Haas lands wild new F1 partnership\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHaas is teaming up with iconic movie franchise Godzilla for the rest of the 2026 F1 season. Image: Haas F1 Team<\/p>\n<p>The American team has announced a season-long partnership with TOHO CO., LTD, the Japanese studio behind the Godzilla brand, with the \u201cKing of the Monsters\u201d set to feature across the 2026 season.<\/p>\n<p>The collaboration, the team\u2019s first with a major entertainment IP, will debut at the Japanese Grand Prix, where a special one-off livery will be unveiled in Tokyo on March 24 before appearing on track that weekend.<\/p>\n<p>\u201cThis is truly an extraordinary opportunity to showcase our brand to new audiences, and it\u2019s a first for both TGR Haas F1 Team and TOHO,\u201d Haas team principal Ayao Komatsu said.<\/p>\n<p>\u201cIt\u2019s an honour to bring a global icon such as Godzilla to this sport and activate across an important year for the franchise.<\/p>\n<p>\u201cWe want our fanbases to combine and celebrate with us, as there will be lots to engage with this season.\u201d<\/p>\n<p>The partnership will extend beyond Suzuka, with further activations planned throughout the year including the United States Grand Prix in October, aligning with the North American release of the latest Godzilla film, Godzilla Minus Zero, on November 6.<\/p>\n<p>Across the season, Haas and TOHO will roll out integrated branding, digital content and limited-edition merchandise, aiming to tap into both motorsport and pop culture audiences.<\/p>\n<p>Godzilla, which first appeared in 1954, remains one of Japan\u2019s most recognisable cultural exports, with more than 70 years of history and 38 live action Godzilla movies produced from both Japan and the United States.<\/p>\n<p>TOHO executive Keiji Ota said he believed the crossover was a natural fit between two globally recognised brands.<\/p>\n<p>\u201cWe are honoured to announce this partnership between TGR Haas F1 Team \u2013 a team that continues to push the limits of performance on the global stage of Formula 1 \u2013 and Godzilla, a cultural icon that has continued to evolve for more than 70 years since first emerging from Japan,\u201d he said.<\/p>\n<p>\u201cGodzilla has come to represent indomitable power and resilience, a spirit that deeply resonates with the TGR Haas F1 Team\u2019s determination to constantly break through barriers.<\/p>\n<p>\u201cThrough this collaboration, get ready for Godzilla to rampage on the world\u2019s fastest stage!<\/p>\n<p>\u201cWe promise to bring an unprecedented experience that will excite fans of both Godzilla and the TGR Haas F1 Team all around the world.\u201d<\/p>\n<p>Formula 1 teams have previously linked with major film franchises for one-off promotional campaigns, including Star Wars and the DC and Marvel Cinematic Universes, but Haas\u2019 agreement stands out for its scale and season-long integration.<\/p>\n<p><a href=\"https:\/\/t.cfjump.com\/92797\/b\/294243\" rel=\"nofollow sponsored noopener\" data-bid=\"1\" data-no-instant=\"1\" target=\"_blank\"><br \/><img decoding=\"async\" style=\"border: none; vertical-align: middle;\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/294243.gif\" alt=\"\"\/><br \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Haas is teaming up with iconic movie franchise Godzilla for the rest of the 2026 F1 season. Image:&hellip;\n","protected":false},"author":2,"featured_media":337003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[50595,179395,111,139,69,213],"class_list":["post-337002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","tag-haas","tag-japanese-gp","tag-new-zealand","tag-newzealand","tag-nz","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/337002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=337002"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/337002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/337003"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=337002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=337002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=337002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}