{"id":347194,"date":"2026-03-25T14:49:10","date_gmt":"2026-03-25T14:49:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/347194\/"},"modified":"2026-03-25T14:49:10","modified_gmt":"2026-03-25T14:49:10","slug":"protein-hype-has-done-so-much-damage-to-this-country-why-fibre-is-the-real-health-crisis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/347194\/","title":{"rendered":"\u2018Protein hype has done so much damage to this country\u2019: Why fibre is the real health crisis"},"content":{"rendered":"<p>Your support helps us to tell the story<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it&#8217;s investigating the financials of Elon Musk&#8217;s pro-Trump PAC or producing our latest documentary, &#8216;The A Word&#8217;, which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.<\/p>\n<p class=\"sc-1uza6dc-0 iCTyfe\">The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.<\/p>\n<p>Your support makes all the difference.Read more<\/p>\n<p>Rhi Lambert has never posted a \u201cwhat I eat in a day\u201d video.<\/p>\n<p>In an era where <a href=\"https:\/\/www.independent.co.uk\/topic\/wellness\" rel=\"nofollow noopener\" target=\"_blank\">wellness<\/a> influencers meticulously document their breakfast bowls and macro-balanced lunches, it feels almost subversive. But for Lambert \u2013 a <a href=\"https:\/\/www.independent.co.uk\/topic\/nutritionist\" rel=\"nofollow noopener\" target=\"_blank\">nutritionist<\/a>, bestselling author and clinic founder \u2013 the decision is deliberate.<\/p>\n<p>\u201cI run an eating disorder clinic,\u201d she tells Emilie Lavinia on The Independent\u2019s <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.independent.co.uk\/podcasts\/well-enough\">Well Enough<\/a> podcast, \u201cand I see the harmful impact that that expectation can have \u2013 not only for the people following, but for the individuals themselves.\u201d<\/p>\n<p>Scroll through <a href=\"https:\/\/www.independent.co.uk\/topic\/social-media\" rel=\"nofollow noopener\" target=\"_blank\">social media<\/a> and it\u2019s easy to believe that health is something performative. A perfectly plated, carefully curated routine that can be replicated if only you\u2019re disciplined enough. Lambert sees something else: comparison, competition and, increasingly, confusion. <\/p>\n<p>\u201cIt\u2019s a slippery slope,\u201d she says. \u201cYou can see why people do it \u2026 but the reality is it\u2019s so curated. Nobody who is working hard has the time to cook three perfectly balanced meals every single day in the way that these videos often portray.\u201d <\/p>\n<p>Her refusal to play that game sets the tone for everything that follows. Because if Lambert has a central argument, it is this: we are more distracted than ever by wellness trends, and in the process, we\u2019ve missed what actually matters.<\/p>\n<p>For years now, the conversation around health has fixated on <a href=\"https:\/\/www.independent.co.uk\/topic\/protein\" rel=\"nofollow noopener\" target=\"_blank\">protein<\/a>. High-protein snacks, protein coffees, protein yoghurts, protein everything \u2013 all promising strength, satiety, transformation. <\/p>\n<p>Lambert is unimpressed. \u201cProtein hype has done so much damage to this country,\u201d she says plainly. <\/p>\n<p>The problem, she argues, is not protein itself \u2013 \u201cIt\u2019s important, we need more as we age\u201d \u2013 but the way it has crowded out everything else. Because while Britain obsesses over hitting protein targets, it is quietly failing at something far more fundamental.<\/p>\n<p><a href=\"https:\/\/www.independent.co.uk\/topic\/fibre\" rel=\"nofollow noopener\" target=\"_blank\">Fibre<\/a>.<\/p>\n<p>\u201cWe\u2019ve never had a problem with getting enough protein. It\u2019s never been listed as an issue,\u201d she says. \u201cWhereas fibre\u2026 I mean, 4 per cent is the worst statistic I think I\u2019ve ever heard in my nutrition career.\u201d<\/p>\n<p>That figure \u2013 that only a tiny fraction of the population is getting enough fibre \u2013 underpins her wider thesis. This is not just a nutrient gap. It is a symptom of something bigger. \u201cWe\u2019ve grown up in a country that\u2019s lost <a href=\"https:\/\/www.independent.co.uk\/topic\/food\" rel=\"nofollow noopener\" target=\"_blank\">food<\/a> culture.\u201d<\/p>\n<p>That loss, Lambert argues, is visible everywhere: in what we eat, how we eat and how little we understand about either.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/IMG_1801.jpeg\"  loading=\"lazy\" alt=\"Rhiannon Lambert on the Well Enough podcast\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/>Rhiannon Lambert on the Well Enough podcast (The Independent)<\/p>\n<p>Lunch, for one, has quietly collapsed into convenience. \u201cLunch is where most people fall short,\u201d she says. \u201cIt\u2019s convenience foods on the go.\u201d<\/p>\n<p>We eat at our desks. We snack instead of sitting down. We outsource meals to pre-packaged options designed for speed, not nourishment. Even the language around food has shifted \u2013 less about cooking, more about hacks. <\/p>\n<p>At the same time, decades of <a href=\"https:\/\/www.independent.co.uk\/topic\/diet\" rel=\"nofollow noopener\" target=\"_blank\">diet<\/a> culture have warped how we think about eating altogether.<\/p>\n<p>\u201cIt\u2019s always been, what can I take out?\u201d she says. \u201cWhereas, we\u2019ve missed the mark.\u201d<\/p>\n<p>For Lambert, that mindset \u2013 calorie counting, carb-cutting, restriction \u2013 is not just outdated, but actively unhelpful. It strips food down to numbers and ignores what it is actually there to do. \u201cFood isn\u2019t numbers.\u201d<\/p>\n<p>Her own experience bears that out. Before becoming a nutritionist, Lambert trained as a classical soprano, travelling the world and, as she now reflects, under-fuelling herself. \u201cI definitely had a form of disordered eating that was never diagnosed,\u201d she says. \u201cI thought products like Weight Watchers were healthy \u2026 I had no nutritional knowledge whatsoever.\u201d<\/p>\n<p>It was only after stepping away from the music industry \u2013 \u201cmy mental health was poor\u201d \u2013 that she turned to nutrition, completing a degree and later a master\u2019s specialising in obesity and prevention. <\/p>\n<p>The through-line, she says, is simple: she knows what it feels like to get it wrong. <\/p>\n<p>Part of the problem, she believes, is that fibre has been spectacularly mis-sold. \u201cI think a survey recently [found that] 80 per cent of people thought that fibre consumption is just about your poo,\u201d she says. \u201cThere\u2019s so much more than that.\u201d<\/p>\n<p>It is not, in other words, glamorous. It doesn\u2019t lend itself to transformation shots or viral before-and-afters. And in a culture driven by aesthetics, that matters. <\/p>\n<p>\u201cIt\u2019s not sexy,\u201d she admits. \u201cIt\u2019s so much more interesting to say high-protein\u2026 it\u2019s associated with aesthetic and muscle and gym.\u201d<\/p>\n<p>Fibre, by contrast, has been left with the branding of prunes and punishment.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/nz\/wp-content\/uploads\/2026\/03\/IMG_9563.jpeg\"  loading=\"lazy\" alt=\"Rhiannon Lambert with her book, The Fibre Formula, at parliament\" class=\"sc-1mc30lb-0 ggpMaE inline-gallery-btn\"\/>Rhiannon Lambert with her book, The Fibre Formula, at parliament (Rhiannon Lambert)<\/p>\n<p>But the reality, she insists, is far broader and far more consequential. Fibre plays a role in <a href=\"https:\/\/www.independent.co.uk\/topic\/heart-health\" rel=\"nofollow noopener\" target=\"_blank\">heart health<\/a>, blood sugar control and the gut <a href=\"https:\/\/www.independent.co.uk\/topic\/microbiome\" rel=\"nofollow noopener\" target=\"_blank\">microbiome<\/a>; it feeds the bacteria that help regulate <a href=\"https:\/\/www.independent.co.uk\/topic\/inflammation\" rel=\"nofollow noopener\" target=\"_blank\">inflammation<\/a> and immunity. It is linked to brain health, too \u2013 \u201cWe know that you can live another five years with more fibre\u201d \u2013 and to mental wellbeing.<\/p>\n<p>Then there is <a href=\"https:\/\/www.independent.co.uk\/topic\/cancer\" rel=\"nofollow noopener\" target=\"_blank\">cancer<\/a>. \u201cFibre can reduce cases by 50 to 60 per cent with bowel,\u201d she says. \u201cThat\u2019s huge.\u201d<\/p>\n<p>And yet, despite all of this, it remains overlooked in favour of whatever nutrient happens to be trending.<\/p>\n<p>That trend cycle is, in part, driven by social media, and Lambert is clear-eyed about the consequences.<\/p>\n<p>\u201cPeople are preferring to go to social media than to their GP,\u201d she says. \u201cIt\u2019s more time efficient. It doesn\u2019t cost anything. But you just don\u2019t know if what you\u2019re looking at is real or authentic.\u201d<\/p>\n<p>Compounding that is the fact that \u201cthe word nutritionist isn\u2019t protected\u201d. Anyone, she points out, can adopt the title, regardless of training.<\/p>\n<p>\u201cThere are many other pathways and courses that are not five-year-long degrees like I\u2019ve done, where people will call themselves the same qualification that I have online and have over a million followers.\u201d<\/p>\n<p>The result is a landscape where advice is abundant, but not always reliable, and where nuance is often lost. <\/p>\n<p>Even well-intentioned trends can veer into the absurd. Lambert reels off a few.<\/p>\n<p>\u201cEating sticks of butter as a snack on the go is the most absurd, awful thing,\u201d she says. \u201cI\u2019ve seen babies being weaned on things like this online.\u201d<\/p>\n<p>Then there are so-called GLP-1 foods: recipes and products marketed to mimic the effects of weight-loss injections. \u201cYou just cannot compare the strength in a weight-loss injection to an item of food,\u201d she says. \u201cThey will not work in the same way at all.\u201d<\/p>\n<p>Even fibre itself is not immune to trendification. \u201cFibre maxxing\u201d may be everywhere on <a href=\"https:\/\/www.independent.co.uk\/topic\/tiktok\" rel=\"nofollow noopener\" target=\"_blank\">TikTok<\/a>, but taken too literally, it misses the point. \u201cThe issue we have here is diversity,\u201d she says. \u201cThe same supplement every single day is not going to help you long term.\u201d<\/p>\n<p>If all of this paints a bleak picture, Lambert is quick to bring things back to reality, and to what people can actually do. <\/p>\n<p>At home, with two young children, perfection is not the goal. \u201cI\u2019m not a Michelin-star chef. I\u2019m a cook in the house for my kids. I try my best,\u201d she says. <\/p>\n<p>That \u201cbest\u201d looks less like elaborate meal prep and more like quiet, practical tweaks: blending butter beans into pasta sauce, adding lentils to bolognese, mixing quinoa into rice.<\/p>\n<p>\u201cIt\u2019s about getting savvy with those everyday meals,\u201d she says. \u201cIt can still be their favourite bolognese \u2013 you\u2019re just adding more lentils to the mixture.\u201d<\/p>\n<p>The same logic applies to snacks. \u201cYou can\u2019t beat nuts and seeds\u2026 things like chia seeds, they\u2019re so nutrient-dense,\u201d she says. \u201cPopcorn\u2026 way more fibre than a bag of crisps.\u201d<\/p>\n<p>The emphasis, always, is on addition rather than restriction. \u201cMy philosophy is, what can you add in?\u201d<\/p>\n<p>Still, Lambert is adamant that this cannot be reduced to individual responsibility alone. \u201cThere is a massive divide with cost in this country,\u201d she says. \u201cWe know it\u2019s twice as expensive to eat healthily.\u201d<\/p>\n<p>The food environment matters and, in her view, it is currently working against people. \u201cSeventy per cent of children\u2019s diets is ultra-processed in this country,\u201d she says. \u201cWe have the highest rate in Europe. <\/p>\n<p>Schools and nurseries, she adds, are part of the problem. \u201cThey\u2019re diabolical,\u201d she says. \u201cNot every nursery has a nutritionist\u2026 it\u2019s not acceptable.\u201d<\/p>\n<p>Government, too, has a role to play, though progress is slow. Lambert recently presented data in parliament on the UK\u2019s fibre intake. \u201cI think they listened,\u201d she says. \u201cWhether it\u2019s actioned, let\u2019s see.\u201d<\/p>\n<p>Perhaps the most striking point, though, is her observation about how we got here in the first place. \u201cWomen went into the workforce in the 1960s\u2026 they stepped out of the home cooking role,\u201d she says. \u201cThe men didn\u2019t step up to fill that role. Convenience food came in to fill it for everyone.\u201d<\/p>\n<p>In other words, the rise of ultra-processed food is not just about laziness or poor choices. It is structural \u2013 rooted in time, labour and inequality. <\/p>\n<p>\u201cWe are expected to do it all,\u201d she says. \u201cAnd we can\u2019t.\u201d<\/p>\n<p>In the end, Lambert\u2019s message is not complicated. It is, if anything, the opposite. Eat more plants. Add rather than subtract. Cook when you can. Don\u2019t chase perfection.<\/p>\n<p>And, perhaps most importantly, tune out the noise. <\/p>\n<p>\u201cMy one tip for feeling well enough would probably be shut out the noise,\u201d she says. \u201cI feel that we need to disconnect a bit more\u2026 it\u2019s really hard to listen to what you need when you\u2019re exposed all the time to food noise.\u201d<\/p>\n<p>Because for all the trends, products and promises, the answer is rarely found in a powder, a protocol or a perfectly curated plate.<\/p>\n<p>\u201cJust having brown pasta is an achievement,\u201d she says.<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The&hellip;\n","protected":false},"author":2,"featured_media":347195,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[134,111,139,556,69],"class_list":["post-347194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-health","tag-new-zealand","tag-newzealand","tag-nutrition","tag-nz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/347194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=347194"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/347194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/347195"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=347194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=347194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=347194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}