Email teams, take note: Buy Now Pay Later (BNPL) is surging, with 48% of consumers using the payment scheme weekly, in part due to economic concerns, according to a new study by behavioral data
\ncompany Fullstory.<\/p>\n
Many consumers in fact use BNPL several times per week, but it depends on their age: 37% of Gen X-ers buy using BNPL several times a week, along with 36% of Gen Z-ers and
\n34% of millennials. But only 5% of baby boomers do so.\u00a0<\/p>\n
Among Gen Z respondents, 39% have increased their usage drastically over the past two years, versus 10% of baby boomers.<\/p>\n
BNPL users also tend to be an affluent crowd: 54% of those with a household income of $150,000-$174,999 use BNPL multiple times per week. But only 4% of those in the $25,000-$49,999 income range do
\nthe same.\u00a0<\/p>\n
What’s driving the increase in usage?<\/p>\n
\u201cConsumers are taking advantage of alternative payment methods, likely as a result of the widespread desire to better manage
\nspending given the challenging economic landscape,\u201d said Jason Wolf, president, Fullstory. \u201cTo meet consumers where they are and give them the payment options that suit their individual
\nneeds, businesses should integrate BNPL into their checkout processes, particularly if they sell big-ticket items like electronics.\u201d\u00a0<\/p>\n
advertisement<\/p>\n
advertisement<\/p>\n
Of the consumers polled, 37% cited electronics
\nas their top choice, followed by clothing & accessories (26%) and home goods & furniture (12%). Electronics is first for\u00a040% of millennials, followed by 38% of Gen Z, 36% of Gen X, and
\n28% of baby boomers.<\/p>\n
In addition, 30% of respondents rely on BNPL for more than half of their purchases, and 27% for more than one quarter.<\/p>\n
But there are challenges. While 81% rate
\nBNPL as convenient or very much so, 79% abandon BNPL checkouts at least sometimes, and 32% abandon \u201calmost always.\u201d<\/p>\n
Why? Fear about hidden fees or unclear interest (34%), an
\nunclear payment schedule (30%) and having to re-enter information (13%).\u00a0<\/p>\n
The study notes that the adoption curve has peaked due to economic pressure and that consumers are increasingly
\nleveraging BNPL as a line of credit.<\/p>\n
When respondents need to contact BNPL customer support, the majority (52%) use email, followed by phone calls (42%) and live chat (34%).<\/p>\n
\u201cMost consumers think BNPL is convenient, but there\u2019s still plenty of room for improvement in UX,\u201d added Wolf. \u201cBusinesses risk alienating customers if they don\u2019t have
\ntransparency around cost and payment schedules. User-centric platform design and personalization can help boost conversion and ensure consumers receive a frictionless purchase journey.\u201d<\/p>\n
Fullstory surveyed more than 1,000 U.S. consumers in February.<\/p>\n","protected":false},"excerpt":{"rendered":"Email teams, take note: Buy Now Pay Later (BNPL) is surging, with 48% of consumers using the payment…\n","protected":false},"author":2,"featured_media":242040,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[185145,185147,138,246,185148,111,139,69,185146,244,245],"class_list":["post-348490","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-finance","tag-almost-half-of-shoppers-buy-now","tag-and-many-do-so-several-times-a-week","tag-business","tag-finance","tag-fullstory-reports-03-24-2026","tag-new-zealand","tag-newzealand","tag-nz","tag-pay-later-every-week","tag-personal-finance","tag-personalfinance"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/348490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=348490"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/348490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/242040"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=348490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=348490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=348490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}