{"id":3539,"date":"2025-09-05T10:52:12","date_gmt":"2025-09-05T10:52:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/3539\/"},"modified":"2025-09-05T10:52:12","modified_gmt":"2025-09-05T10:52:12","slug":"oneplus-and-hasselblad-are-parting-ways","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/3539\/","title":{"rendered":"OnePlus and Hasselblad are parting ways"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">OnePlus first teamed up with Hasselblad for the <a href=\"https:\/\/www.theverge.com\/2021\/3\/23\/22340406\/oneplus-9-phone-price-release-date-availability\" rel=\"nofollow noopener\" target=\"_blank\">9 and 9 Pro flagships<\/a>, and a Hasselblad logo has featured on the camera of all of its top-tier phones since. That\u2019s now set to change with the upcoming OnePlus 14 (which may actually be the <a href=\"https:\/\/www.androidcentral.com\/phones\/oneplus-14\" rel=\"nofollow noopener\" target=\"_blank\">OnePlus 15<\/a> to avoid the unlucky number \u201c4\u201d in China).<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Hasselblad didn\u2019t just provide its logo though. It worked with OnePlus (and parent company Oppo) for years to develop imaging algorithms to improve its photography, once a weak point for the brand and now considered a bit of a strength. OnePlus is now taking that work in-house, developing the OnePlus DetailMax Engine. It\u2019ll be interesting to see how close that ends up being to the <a href=\"https:\/\/www.androidheadlines.com\/2025\/04\/oppo-lumo-image-engine.html\" rel=\"nofollow noopener\" target=\"_blank\">Oppo Lumo engine<\/a>, launched this April alongside the <a href=\"https:\/\/www.theverge.com\/news\/646397\/oppo-find-x8-ultra-china-release-thin-camera-battery\" rel=\"nofollow noopener\" target=\"_blank\">Find X8 Ultra<\/a> (which, for what it\u2019s worth, has a truly excellent camera).<\/p>\n","protected":false},"excerpt":{"rendered":"OnePlus first teamed up with Hasselblad for the 9 and 9 Pro flagships, and a Hasselblad logo has&hellip;\n","protected":false},"author":2,"featured_media":3540,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[356,342,111,43,139,69,5150,2063,370,145],"class_list":{"0":"post-3539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mobile","8":"tag-gadgets","9":"tag-mobile","10":"tag-new-zealand","11":"tag-news","12":"tag-newzealand","13":"tag-nz","14":"tag-oneplus","15":"tag-phones","16":"tag-tech","17":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/3539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/3540"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}