Havas Life Mumbai and Shobiz have entered into a partnership to offer integrated experiential services for healthcare and pharmaceutical brands in India.<\/p>\n
The collaboration brings together Havas Life Mumbai\u2019s healthcare communications expertise with Shobiz\u2019s experience in large-scale experiential design and execution. The joint offering is positioned to address the gap between scientific communication and on-ground engagement in the sector.<\/p>\n
The partnership will focus on engagement models for healthcare professionals, patients, and caregivers, combining strategy, content, and execution under a single framework. It will also explore the use of technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and AI-led tools.<\/p>\n
Charles Houdoux, global chief client officer Havas Health, CEO APAC-LATAM said: \u201cBy uniting the scientific rigor and healthcare leadership of Havas Life Mumbai, with the transformative power of experience design from Shobiz, we are redefining how the industry engages with healthcare professionals. This collaboration is not simply about communication or events \u2014 it is about building a new paradigm where knowledge, emotion, and experience converge to accelerate the understanding and adoption of innovation. Together, we are shaping a more connected, more immersive, and ultimately more impactful future for healthcare engagement \u2014 one that drives better decisions, deeper trust, and improved patient outcomes.\u201d<\/p>\n
Rana Barua, Group CEO, Havas India, SEA & North Asia (Japan and South Korea) said: \u201cThe collaboration between Havas Life Mumbai and Shobiz brings together two extraordinary powerhouses, one rooted in deep medical intelligence, the other in experiential innovation at scale. This partnership enables us to move beyond traditional engagement and create truly differentiated, more desirable experiences for the world of health & wellness. This is the future of experiential healthcare in India, and we are proud to be leading it.\u201d<\/p>\n
Dorelle Kulkarni, managing director, Havas Life Mumbai, said: \u201cHealthcare brands today need far more than communication\u2014they need experiences that simplify complex science, inspire action, and build long-term trust. Our partnership with Shobiz brings together deep medical intelligence with world-class experiential capability, allowing us to create transformative, insight-led engagements that are impactful and measurable. Together, we are setting a new standard for health experiences in India.\u201d<\/p>\n
Sameer Tobaccowala, CEO, Shobiz said: \u201cThe future of healthcare engagement lies at the intersection of scientific credibility and immersive, thoughtfully curated experiences. By combining Shobiz\u2019s legacy of delivering large-scale, technology-driven experiential solutions with Havas Life Mumbai\u2019s deep understanding of the healthcare ecosystem, we are uniquely positioned to offer clients truly integrated and compliant engagement platforms that deliver tangible business outcomes and move the industry forward.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Havas Life Mumbai and Shobiz have entered into a partnership to offer integrated experiential services for healthcare and…\n","protected":false},"author":2,"featured_media":355021,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[187769,134,527,111,139,69,187770],"class_list":["post-355020","post","type-post","status-publish","format-standard","has-post-thumbnail","category-healthcare","tag-havas-life-mumbai","tag-health","tag-healthcare","tag-new-zealand","tag-newzealand","tag-nz","tag-shobiz"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/355020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=355020"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/355020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/355021"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=355020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=355020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=355020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}