{"id":355589,"date":"2026-03-30T18:24:08","date_gmt":"2026-03-30T18:24:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/nz\/355589\/"},"modified":"2026-03-30T18:24:08","modified_gmt":"2026-03-30T18:24:08","slug":"google-at-iapp-global-summit-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/nz\/355589\/","title":{"rendered":"Google at IAPP Global Summit 2026"},"content":{"rendered":"<p data-block-key=\"diiye\">We\u2019ve come a long way since the days of ten blue links.<\/p>\n<p data-block-key=\"1o40q\">Personal Intelligence connects contextual information from apps like Gmail and Google Photos. This helps make Search feel, not just more proactive, but more tailored to you.<\/p>\n<p data-block-key=\"11p0a\">The old line is that the future is here, it\u2019s just not evenly distributed yet. Technological innovations are letting us deliver on the vision of giving everyone a personal assistant.<\/p>\n<p data-block-key=\"6o1p9\">We\u2019re seeing remarkable progress in this AI era.<\/p>\n<p data-block-key=\"1s74g\">But our guiding philosophy remains the same: Focus on the people using the technology and all else follows from that.<\/p>\n<p data-block-key=\"5s412\">And our approach to rolling out new capabilities also remains the same:<\/p>\n<p>We start with a limited set of trusted testers, to understand what people want.Once we\u2019ve heard back from them, we start responsibly rolling out services to more people, getting feedback at every stage.That feedback \u2014 whether people like and benefit from the tool \u2014 shapes where we go next.<\/p>\n<p data-block-key=\"3qh1h\">Right now, people are asking for more personalized experiences.<\/p>\n<p data-block-key=\"drg72\">They don\u2019t just want a chatbot \u2014 they want a trusted assistant who can help with daily tasks.<\/p>\n<p data-block-key=\"cts58\">I understand that \u2014 I do too.<\/p>\n<p data-block-key=\"3srol\">When you have an assistant that doesn\u2019t just say things, but that can connect the dots and do things for you, it opens up a new world of possibilities.<\/p>\n<p data-block-key=\"7b0a9\">For example, in Ukraine, which has become one of Europe\u2019s most digitally advanced countries, we worked with the government to build the <a href=\"https:\/\/digitalstate.gov.ua\/news\/govtech\/diiaai-pershyy-u-sviti-derzavnyy-ai-ahent-iakyy-ne-prosto-konsultuye-a-nadaye-posluhy-iak-pratsiuye-shtuchnyy-intelekt-na-portali\" rel=\"nofollow noopener\" target=\"_blank\">national AI assistant, Diia.AI<\/a>.<\/p>\n<p data-block-key=\"cg522\">Diia goes beyond answering questions \u2014 it <a href=\"https:\/\/publicpolicy.google\/article\/ukraine-ai-public-service\/\" rel=\"nofollow noopener\" target=\"_blank\">provides government services<\/a> tailored to each person\u2019s needs \u2014 all within a chat interface.<\/p>\n<p data-block-key=\"4l041\">So if you tell the agent: &#8220;I need an income certificate,&#8221; you get it directly in your personal <a href=\"https:\/\/digitalstate.gov.ua\/news\/govtech\/ukrayina-vstanovyla-svitovyy-rekord-diiaai-pershyy-natsionalnyy-shi-asystent-dlia-derzavnykh-posluh\" rel=\"nofollow noopener\" target=\"_blank\">account on the Diia portal<\/a>, with an email notification as soon as it\u2019s ready.<\/p>\n<p data-block-key=\"4skhr\">As with any new technology, Personal Intelligence will be what we make of it.<\/p>\n<p data-block-key=\"p7t8\">Earlier I said people want a \u201ctrusted assistant.\u201d<\/p>\n<p data-block-key=\"b8rhs\">The trust part is key. Because above all else: People tell us they want to be in the driver\u2019s seat.<\/p>\n<p data-block-key=\"4sur0\">So let\u2019s talk about how industry and regulators can work together to meet people\u2019s expectations and ensure they are always in control.<\/p>\n<p data-block-key=\"jjd2\">We start by focusing on the people using these tools, listening to them and meeting them where they are, providing a level of protection tailored to what they want to do and ensuring their information isn\u2019t used in ways they don\u2019t want.<\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve come a long way since the days of ten blue links. Personal Intelligence connects contextual information from&hellip;\n","protected":false},"author":2,"featured_media":355590,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[365,363,364,111,139,11439,69,145],"class_list":{"0":"post-355589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-new-zealand","12":"tag-newzealand","13":"tag-none","14":"tag-nz","15":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/355589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/comments?post=355589"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/posts\/355589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media\/355590"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/media?parent=355589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/categories?post=355589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/nz\/wp-json\/wp\/v2\/tags?post=355589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}